Kitchen Towels Market Overview in Portugal

• Publication date: June 2010

Despite a slowdown in volume growth due to lower purchasing power, kitchen towels continued to grow in popularity in 2009, largely because they are very convenient and effective for various cleaning tasks. In order to respond to new consumer needs, manufacturers continued to introduce more absorbent products suitable for various functions. Euromonitor International's Kitchen Towels in Portugal report offers a comprehensive guide to the siz...

Despite a slowdown in volume growth due to lower purchasing power, kitchen towels continued to grow in popularity in 2009, largely because they are very convenient and effective for various cleaning tasks. In order to respond to new consumer needs, manufacturers continued to introduce more absorbent products suitable for various functions.

Euromonitor International's Kitchen Towels in Portugal report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Household Textile Industry in Portugal

Kitchen Towels in Portugal

June 2010
List of Contents and Tables
Executive Summary
Tissue and Hygiene Products Affected by Economic Slowdown
Ageing Population the Key Driver of Incontinence Products
Share of Private Label Continues To Grow
Consumers Continue To Prefer Grocery Retailers
Moderate Value Growth Expected Over the Projection Period
Key Trends and Developments
Unfavourable Economic Climate Inhibits Stronger Growth
Demographic Evolution, A Double Impact on Retail Hygiene
Growing Popularity of Private Label
Survival of Domestic Players Ensured by the Production of Private Label
Lack of Time Behind New Consumer Behaviour
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
3m Portugal Lda
Strategic Direction
Key Facts
Summary 2 3M Portugal Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 3M Portugal Lda: Competitive Position 2009
Arbora & Ausonia Sl
Strategic Direction
Key Facts
Summary 4 Arbora & Ausonia SL: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Arbora & Ausonia SL: Competitive Position 2009
Di Prolar Lda
Strategic Direction
Key Facts
Summary 6 Di Prolar Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Di Prolar Lda: Competitive Position 2009
Renova SA - Fábrica De Papel De Almonda
Strategic Direction
Key Facts
Summary 8 Renova SA - Fábrica de Papel de Almonda: Key Facts
Summary 9 Renova SA - Fábrica de Papel de Almonda: Operational Indicators
Company Background
Production
Summary 10 Renova SA - Fábrica de Papel de Almonda: Production Statistics 2009
Competitive Positioning
Summary 11 Renova SA - Fábrica de Papel de Almonda: Competitive Position 2009
Suavecel Indústria Transformadora De Papel SA
Strategic Direction
Key Facts
Summary 12 SUAVECEL - Indústria Transformadora de Papel SA: Key Facts
Summary 13 SUAVECEL - Indústria Transformadora de Papel SA: Operational Indicators
Company Background
Production
Summary 14 SUAVECEL - Indústria Transformadora de Papel SA: Production Statistics 2008
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 18 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 19 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 20 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 21 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014