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China Consumer Electronics Report Q4 2014

  • September 2014
  • -
  • Business Monitor International
  • -
  • 80 pages

Includes 3 FREE quarterly updates

BMI View:
Consumer electronics spending in China is forecast to continue strong growth as vendors make inroads in key categories such as smartphones and PCs to achieve strong volume growth. An additional boost is the package of economic and social reforms announced by the government in late 2013, which should boost consumption, which had been effected to some extent by the cessation of government subsidies in 2013. We expect the market value will grow by 8.5% in 2014 and we expect growth momentum will be maintained over the medium term with a CAGR of 7.1% 2014-2018. As incomes rise in China, consumers will spend an increasing proportion on consumer electronics devices, a trend which will be amplified by declining prices for tablets, TVs and smartphones.

Headline Expenditure Projections
- Computer hardware sales: USD73.8bn in 2013 to USD80.3bn in 2014, +8.9% in US dollar terms. Tablets continue to be the outperforming device category, but after Microsoft cut OS licensing fees for low-cost notebooks in H114 there could be a shift in the competitive dynamic.

Table Of Contents

China Consumer Electronics Report Q4 2014
BMI Industry View ... 7
SWOT 9
Political . 11
Economic ... 12
Business Environment .. 13
Industry Forecast .. 14
Table: Consumer Electronics Overview (China 2012-2018)......................14
Macroeconomic Forecasts ... 19
Economic Analysis ... 19
More Cities To Witness Price Declines ... 20
Government, PBoC Likely To Tweak Policies .. 21
Economic Reforms Another Headwind ... 22
Table: Economic Activity (China 2009-2018).......................... . . 24
Industry Risk Reward Ratings .. 25
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q4 2014.................. . . 27
Market Overview ... 28
Computers 28
Table: PC Sales (China 2012-2018)............................. 28
AV Devices ... 38
Table: AV Sales (China 2012-2018)............................. 38
Mobile Handsets 46
Table: Mobile Communications (China 2012-2018)........................46
Consumer Electronics Industry ... 55
Table: Computer Hardware Production, 2011-2018........................55
Table: AV Prouction, 2011-2018.............................55
Table: Domestic Handset Production, 2011-2018......................... . . 56
Table: Semi Conductor Demand.............................. 56
Competitive Landscape 57
International Companies . 57
Table: Apple................................... 57
Table: Foxconn (Hon Hai)............................... . . 58
Local Companies ... 59
Table: TCL................................... . . 59
Table: Founder Technology Group............................. . 60
Regulatory Development .. 61
Company Profile 67
Semiconductor Manufacturing International Corporation (SMIC) . 67
Table: SMIC Revenue Breakdown (%)............................ . 69
Demographic Forecast . 71
Table: China's Population By Age Group, 1990-2020 ('000)...................... . . 72
Table: China's Population By Age Group, 1990-2020 (% of total)..................... 73
Table: China's Key Population Ratios, 1990-2020......................... . 74
Table: China's Rural And Urban Population, 1990-2020....................... . . 74
Methodology .. 75
Industry Forecast Methodology 75
Sector-Specific Methodology 76
Sources 76
Risk/Reward Rating Methodology . 77
Sector-Specific Methodology 79
Table: Consumer Electronics Risk/Reward Ratings Indicators...................... 79
Table: Weighting Of Indicators.............................. . 80

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