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China Consumer Electronics Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 82 pages

Includes 3 FREE quarterly updates

BMI View:

While currency depreciation and wider economic uncertainty have impacted our headline market forecasts for 2016, we maintain a positive medium-term outlook on the sector. This hinges on an anticipated rise in household income, which will offset losses in sales volume with gains in value, and will create a key opportunity for vendors to target the expanding premium market. That said, a hard landing in China remains a downside risk to our outlook.
Latest Updates & Industry Developments

- Computer Hardware Sales: USD74.7bn in 2016 to USD87.3bn in 2020, a compound annual growth rate (CAGR) of 4.0% in US dollar terms. Market maturity means growth will be slower than the decade to 2013, but rising incomes has upside for vendors to focus on higher price and margin PCs in the retail market.

- AV Sales: USD28.9bn in 2016 to USD31.3bn in 2020, a CAGR of 2.0%. The AV segment is expected to underperform as digital camera and mp3 demand continues to fall, but smart and Ultra-HD TV sets will provide a more positive upgrade dynamic for the largest component of the market.

- Handset Sales: USD103.8bn in 2016 to USD115.2bn in 2020, a CAGR of 2.6%. Smartphone market saturation meant growth began to decelerate since 2014 but we expect handset sales to be the outperforming segment as shift towards flagships/premium smartphones raises the average selling price slightly over 2016-2020.

Table Of Contents

China Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (China 2014-2020) 16
Industry Trend Analysis 16
Industry Risk Reward Index 21
Industry Risk/Reward Index 21
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 24
Market Overview 25
Latest Updates 25
Structural Trends 25
Computers 25
Table: PC Sales (China 2014-2020) 25
AV Devices 31
Table: AV Sales (China 2014-2020) 31
Mobile Handsets 37
Table: Mobile Communications (China 2014-2020) 37
Industry Trends And Developments 44
Electronics Trade 44
Table: Emerging APAC Consumer Electronics (CE) Trade (2010-2015) 44
Table: China Consumer Electronic Trade Balance (2010-2015) 45
Operational Risk And Government Policy 46
Industry Hardware 47
Regulatory Development 49
Competitive Landscape 52
Consumer Electronics Vendors - China 52
Table: Organisational Structure 54
Consumer Electronics Vendor - APAC 59
Table: TV Sets 60
Table: Mobile Phones 60
Appendix 62
13th Five-Year Plan: Key Points 62
China Consumer Electronics Report Q4 2016$$
Summary Of Contents 62
Chapter 1: Overview 63
Table: Targets 63
Chapter 2: Innovation To Drive Development 64
Chapter 3: Economic Institutions 65
Chapter 4: Modernisation Of The Agricultural Sector 66
Chapter 5: Industries 67
Chapter 6: Expand The Network Economy 68
Chapter 7: Build A Modern Infrastructure Network 68
Chapter 8: New-Type Urbanisation 69
Chapter 9: Coordination Of Regional Development 70
Chapter 10: Environmental Protection 71
Chapter 11: Continue Opening Up 71
Others: 71
Demographic Forecast 73
Table: Population Headline Indicators (China 1990-2025) 74
Table: Key Population Ratios (China 1990-2025) 74
Table: Urban/Rural Population and Life Expectancy (China 1990-2025) 75
Table: Population By Age Group (China 1990-2025) 75
Table: Population By Age Group % (China 1990-2025) 76
Methodology 78
Industry Forecast Methodology 78
Sector-Specific Methodology 79
Sources 79
Risk/Reward Index Methodology 80
Sector-Specific Methodology 81
Table: Consumer Electronics Risk/Reward Index Indicators 81
Table: Weighting Of Indicators 82

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