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Taiwan Consumer Electronics Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 68 pages

Includes 3 FREE quarterly updates



BMI View:
The era of booming consumer electronics sales has passed in Taiwan, where high penetrationrates across the spectrum of devices means that market performance is set to rely on replacement salesthroughout the medium term. However, we expect an improvement over the contraction in 2014-15, as themarket returns to growth in 2016 and accelerates slightly throughout the medium term. A strongereconomic environment is a positive sign for consumer sentiment and purchasing power, while device trendsare also expected to be less hostile after key product categories were affected by a dip in volumes in2014-15, derived from a steep fall in first-time buyers due to the pace of ownership proliferation.

Latest Updates & Industry Developments


- Computer Hardware Sales: USD2.2bn in 2016 to USD2.5bn in 2020, a compound annual growth rate(CAGR) of 3.0%. After deferred spending there is scope for vendors to tap pent-up demand, and hybridnotebooks could fare well, but we caution that notebook/tablet replacement spending could becannibalised by increasingly powerful smartphones over the medium term.

- AV Sales: USD1.2bn in 2016 to USD1.3bn in 2020, a CAGR of 1.7%. Smart and Ultra-HD TV setupgrades a growth area but the cannibalisation of digital cameras means the AV segment will not returnto previous highs and is forecast to be around 30% below the 2012 peak even in 2020.

- Handset Sales: USD2.1bn in 2016 to USD2.4bn in 2020, a CAGR of 3.2%. Although the smartphonemarket is mature in Taiwan, we believe vendors can target value growth through flagship/premium modelsales through a combination of innovation and aided by local household purchasing power growth.

Table Of Contents

Taiwan Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Industry Forecast 10
Latest Updates 10
Structural Trends 10
Table: Consumer Electronics Overview (Taiwan 2014-2020) 15
Industry Risk/Reward Index 16
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 18
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Taiwan 2014-2020) 20
AV Devices 25
Mobile Handsets 31
Table: Mobile Communications (Taiwan 2014-2020) 31
Industry Trends And Developments 36
Electronics Trade 36
Table: Developed APAC Consumer Electronics (CE) Trade, 2010-2015 37
Table: Taiwan Consumer Electronics (CE) Trade, 2010-2015 38
Operational Risk And Government Policy 39
Industry Breakdown 40
Table: Taiwan Integrated Circuit Industry (TWDbn), 2010-2015 41
Regulatory Development 44
Table: Government Authority 44
Competitive Landscape 46
Taiwan Consumer Electronics Companies 46
Consumer Electronics Vendors - APAC, 2015 57
Table: Computer Hardware 57
Table: TV Sets 57
Table: Mobile Phones 58
Demographic Forecast 59
Table: Population Headline Indicators (Taiwan 1990-2025) 60
Table: Key Population Ratios (Taiwan 1990-2025) 60
Table: Urban/Rural Population and Life Expectancy (Taiwan 1990-2025) 61
Table: Population By Age Group (Taiwan 1990-2025) 61
Table: Population By Age Group % (Taiwan 1990-2025) 62
Methodology 64
Industry Forecast Methodology 64
Sector-Specific Methodology 65
Sources 65
Risk/Reward Index Methodology 66
Sector-Specific Methodology 67
Table: Consumer Electronics Risk/Reward Index Indicators 67
Table: Weighting Of Indicators 68

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