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Thailand Consumer Electronics Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 63 pages

Includes 3 FREE quarterly updates

BMI View:

An expanding and increasingly-affluent middle class in Thailand will boost the consumer electronics market over the medium term, and represents a break away from the trend over 2014-2016 when economic and political factors were drags on the market. However, the outlook is not wholly positive because of product trends, where there is increasing concern about the potential negative impact of smartphones on PC sales and across the market as a whole. Global industry overcapacity could make it difficult to achieve satisfactory margins. Meanwhile, for Thailand's large domestic electronics industry, particularly with regards hard disk drive manufacture, there is a risk that low-cost production centres in the region could lead to operations moving out of the country.

Latest Updates And Industry Developments


- Computer Hardware Sales: USD2.23bn in 2016 to USD2.54bn in 2020, a compound annual growth rate (CAGR) of 3.3%. Forecast downgraded in Q416 after the negative impact of smartphones on PC sales, particularly tablets, in H116 exceeded our expectations.

- AV Sales: USD1.33bn in 2016 to USD1.45bn in 2020, a CAGR of 2.3%. Although we forecast a return to growth and more favourable product trends, saturation and price competition means the market will not return to previous highs even by 2020.

- Handset Sales: USD3.27bn in 2016 to USD3.77bn in 2020, a CAGR of 3.6%. Smartphone saturation is approaching, which will see growth slow, but some upside from baht appreciation and rising incomes in terms of average selling prices.

Table Of Contents

Thailand Consumer Electronics Report Q4 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Thailand 2014-2020) 16
Industry Risk Reward Index 17
Industry Risk/Reward Index 17
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 20
Market Overview 21
Computers 21
Table: PC Sales (Thailand 2014-2020) 21
Table: Thailand PCs Per 100 Households - Breakdown By Device Type And Region, 2012-2014 24
AV Devices 27
Table: AV Sales (Thailand 2014-2020) 27
Mobile Devices 31
Table: Mobile Communications (Thailand 2014-2020) 31
Industry Trends And Developments 38
Electronics Trade 38
Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015 39
Table: Thailand Consumer Electronics (CE) Trade, 2010-2015 40
Operational Risk And Government Policy 41
Industry Breakdown 42
Table: Thailand Electronics Production Value Index 43
Regulatory Development 45
Table: IT Regulatory Authority 45
Regulatory Developments 47
Competitive Landscape 49
Thailand Consumer Electronics Companies 49
Consumer Electronics Vendors - APAC, 2015 51
Table: Computer Hardware 51
Table: TV Sets 52
Table: Mobile Handsets 52
Retailers 53
Table: Selected Electronics Retailers 53
Table: Selected E-Commerce And Online Marketplaces 53
Demographic Forecast 54
Table: Population Headline Indicators (Thailand 1990-2025) 55
Table: Key Population Ratios (Thailand 1990-2025) 55
Table: Urban/Rural Population and Life Expectancy (Thailand 1990-2025) 56
Table: Population By Age Group (Thailand 1990-2025) 56
Table: Population By Age Group % (Thailand 1990-2025) 57
Methodology 59
Industry Forecast Methodology 59
Sector-Specific Methodology 60
Sources 60
Risk/Reward Index Methodology 61
Sector-Specific Methodology 62
Table: Consumer Electronics Risk/Reward Index Indicators 62
Table: Weighting Of Indicators 63

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