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Vietnam Consumer Electronics Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View:

Vietnam's consumer electronics market has huge potential for growth as incomes rise. We havea positive outlook for broad based economic growth that should sustain increases in device spending overthe medium term as vendors will be able to tap into existing low device penetration rates. There is however,some uncertainty around the PC market, where sales dived in H116, which has increased concerns that theproliferation of smartphone ownership could see consumers bypass the PC era. Our core scenario is fortotal device spending to increase at a CAGR of 5.9% over 2016-2020.



Latest Updates And Industry Developments


- Computer Hardware Sales: USD1.4bn in 2016 to USD1.7bn in 2020, a compound annual growth rate(CAGR) of +4.1%. Outlook downgraded to reflect threat from smartphones, but we still have a positiveassessment of hybrid notebook and all-in-one desktop volume growth as incomes rise.

- AV Sales: USD1.4bn in 2016 to USD1.8bn in 2020, a CAGR of 5.5%. The TV set market is boomingand will make Vietnam an outperformer, but growth will decelerate over the medium term as flat-panelpenetration rates rise and the first-time buyer opportunity diminishes.

- Handset Sales: USD3.4bn in 2016 to USD4.4bn in 2020, a CAGR of 6.9%. Due to relatively lowpenetration the first-time smartphone upgrade engine still has momentum, which should mean handsetspending growth outperforms over the medium term.

Table Of Contents

Vietnam Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Vietnam 2014-2020) 16
Consumer Electronics Risk/Reward Index 17
Industry Risk/Reward Index 17
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 20
Market Overview 21
Computers 21
Table: PC Sales (Vietnam 2014-2020) 21
AV Devices 26
Table: AV Sales (Vietnam 2014-2020) 26
Mobile Handsets 29
Table: Mobile Communications (Vietnam 2014-2020) 29
Industry Trends And Developments 35
Consumer Electronics Trade 35
Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015 35
Table: Vietnam Consumer Electronics (CE) Trade, 2010-2015 36
Consumer Electronics Industry Analysis 37
Regulatory Development 41
Table: Government Authority 41
Competitive Landscape 46
Vietnam Consumer Electronics Companies 46
Consumer Electronics Vendors - APAC, 2015 49
Table: Computer Hardware 49
Table: TV Sets 49
Table: Mobile Handsets 50
Retailers 51
Table: Selected Electronics Retailers 51
Table: Selected E-Commerce Retailers 51
Demographic Forecast 52
Table: Population Headline Indicators (Vietnam 1990-2025) 53
Table: Key Population Ratios (Vietnam 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Vietnam 1990-2025) 54
Table: Population By Age Group (Vietnam 1990-2025) 54
Table: Population By Age Group % (Vietnam 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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