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Romania Retail Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 64 pages

Includes 3 FREE quarterly updates



BMI View:
We believe that Romania will be one of the fastest-growing economies across the EU during thenext year, supported by strong private consumption, a tightening labour market and rapidly rising wages.This will continue to attract new investors and prompt expansion of the existing players in the country'srapidly developing retail market thus intensifying competition across the board. That said, we note thatRomania, especially its rural areas, remain some of the poorest regions in the EU, and growth will come ona relatively low base.



Key Views
And Developments


- We forecast total retail sales growth (in USD terms) to average 7.9% over the next five years, with thepace accelerating towards the middle of the review period. Health and personal, insurance & othercategories are expected to experience the strongest growth in terms of consumer spending.

- Essentials share in the total spending pie is forecast to decline from 70.6% in 2015 to 70.1% in2020. Food & drink along with housing & utilities will remain the two largest spending categories overthe next five years, together making up more than 50% of the total spending.

Table Of Contents

Romania Retail Report Q4 2016
BMI Industry View 7
SWOT 9
Retail SWOT 9
Industry Forecast 11
Headline Retail Forecast 11
Table: Total Household Spending (Romania 2013-2020) 12
Table: Retail Sector Spending, % Of Total (Romania 2013-2020) 13
Table: Retail Sector Spending, % of GDP (Romania 2013-2020) 14
Table: Headline Retail Sector Spending (Romania 2013-2020) 15
Retail Sector Forecast 17
Food, Drinks and Tobacco 19
Table: Food, Drink and Tobacco Spending (Romania 2013-2020) 20
Clothing and Footwear 20
Table: Clothing and Footwear Spending (Romania 2013-2020) 21
Household Goods 21
Table: Household Goods Spending (Romania 2013-2020) 22
Personal Care and Effects 23
Table: Personal Care Spending (Romania 2013-2020) 23
Household Numbers and Income Forecast 24
Table: Household Income Data (Romania 2013-2020) 26
Table: Labour Market Data (Romania 2013-2020) 28
Demographic Forecast 29
Table: Total Population (Romania 2013-2020) 32
Table: Population: Babies (Romania 2013-2020) 32
Table: Population: Young Children (Romania 2013-2020) 32
Table: Population: Children (Romania 2013-2020) 33
Table: Population: Young Teens and Older Children (Romania 2013-2020) 33
Table: Population: Young People (Romania 2013-2020) 33
Table: Population: Older Teenagers (Romania 2013-2020) 34
Table: Population: 21yrs + (Romania 2013-2020) 34
Table: Population: Young Adults (Romania 2013-2020) 34
Table: Population: Middle Aged (Romania 2013-2020) 35
Table: Population: Urban (Romania 2013-2020) 35
Industry Risk/Reward Index 36
Central And Eastern Europe Risk/Reward Index 36
Table: Central And Eastern Europe Retail Risk/Reward Index, Q416 36
Romania Risk/Reward Index 37
Rewards 37
Risks 38
Market Overview 40
Competitive Landscape 47
Clothing and Footwear 47
Table: Selected Clothing and Footwear Retailers 47
Household Goods 48
Table: Selected Household Goods Retailers 48
Electronics 48
Table: Selected Electronics Retailers 48
Department Stores 49
Table: Selected Department Stores Retailers 49
E-Commerce 49
Table: Selected E-Commerce Retailers 49
Pharmacies 50
Table: Selected Pharmacies Retailers 50
Glossary 51
Methodology 58
Industry Forecast Methodology 58
Sources 61
Risk/Reward Index Methodology 61
Table: Retail Risk/Reward Index Indicators 62
Table: Weighting Of Indicators 64

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