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Consumer Lifestyles in Brazil

  • July 2015
  • -
  • Euromonitor International
  • -
  • 45 pages

Severe water shortages throughout the country, a weakened economy and depreciated currency have driven Brazilians to cut costs and change consumption habits to get through the hard times. Although consumer confidence has plummeted to record lows and buying power has been curbed, people are still travelling, embracing healthier lifestyles and working to look their best. Meanwhile, the online domain continues to expand.

Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Lifestyles in Brazil
Euromonitor International
July 2015


Lifestyles in Brazil
Chart 1 Lifestyles in Brazil
Top Five Consumer Trends
Water Shortages Change Buying Habits
Virtual Consumption Continues To Rise
Consumer Confidence Plummets As Economy Worsens
Consumers Prioritise Travel Despite Economic Woes
Health-consciousness Shapes Lifestyle Choices
Consumer Segmentation
Babies and Infants
Chart 2 Babies and Infants in Focus 2000-2020
Chart 3 Kids in Focus 2000-2020
Chart 4 Tweens in Focus 2000-2020
Chart 5 Teens in Focus 2000-2020
Young Adults
Chart 6 Young Adults in Focus 2000-2020
Middle Youth
Chart 7 Middle Youth in Focus 2000-2020
Chart 8 Mid-Lifers in Focus 2000-2020
Chart 9 Late-Lifers in Focus 2000-2020
Housing and Households
Home Ownership
Chart 10 Home Ownership 2000-2020
Household Profiles
Chart 11 Household Profiles 2000-2020
Running Costs
Chart 12 Household Running Costs 2000-2020
Money and Savings
Attitudes Toward Payment Methods
Loans and Mortgages
Consumers Struggle To Deal With Debt
Declining Rate of Savings
Chart 13 Borrowing and Saving 2000-2019
Eating and Drinking
Eating Habits
Chart 14 Food Expenditure Profile 2000-2020
Drinking Habits
Chart 15 Drinks Expenditure Profile 2000-2020
Grooming and Fashion
Female Grooming and Fashion Trends
Male Grooming and Fashion Trends
Brazil Becomes World's Largest Plastic Surgery Market
Proper Skin Care Continues To Gain Importance
Chart 16 Grooming and Fashion Expenditure 2000-2020
Health and Wellness
Attitudes To Health and Well-being
As Self-medication Increases, Demand for Medicines Rises
Fitness All the Rage
Chart 17 Health of the Nation 2000-2020
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items and Personal Goods
E-commerce Continues To Gain Steam
Chart 18 Where Households Shop for Essentials 2000-2019
Leisure and Recreation
Leisure Time
Public Holidays, Celebrations and Gift-giving
Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020
Getting Around
Private Transport
Chart 20 Getting Around on Private Transport 2000-2020
Public Transport
Chart 21 Getting Around on Public Transport 2000-2020

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