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Ice Cream in Morocco

  • October 2014
  • -
  • Euromonitor International
  • -
  • 53 pages

Moroccan annual per capita consumption is estimated at 0.6- to 1.5litres/person according to different estimates from ice cream makers in Morocco. In urban areas, Rabat, Casablanca and Marrakech, this figure rises to 2-3 litres per capita. In Morocco, 70% of ice cream sales are made in the summer season with high peaks during July and August. This is mainly due to the fact that Moroccans tend to consume more spicy food like Bisara and hot drinks like Atay, menthe tea, as there is a growing...

Euromonitor International's Ice Cream in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ice Cream in Morocco
ICE CREAM IN MOROCCO

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream by Category: Volume 2009-2014
Table 2 Sales of Ice Cream by Category: Value 2009-2014
Table 3 Sales of Ice Cream by Category: % Volume Growth 2009-2014
Table 4 Sales of Ice Cream by Category: % Value Growth 2009-2014
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2009-2014
Table 6 NBO Company Shares of Ice Cream: % Value 2010-2014
Table 7 LBN Brand Shares of Ice Cream: % Value 2011-2014
Table 8 NBO Company Shares of Impulse Ice Cream: % Value 2010-2014
Table 9 LBN Brand Shares of Impulse Ice Cream: % Value 2011-2014
Table 10 NBO Company Shares of Take-home Ice Cream: % Value 2010-2014
Table 11 LBN Brand Shares of Take-home Ice Cream: % Value 2011-2014
Table 12 Distribution of Ice Cream by Format: % Value 2009-2014
Table 13 Forecast Sales of Ice Cream by Category: Volume 2014-2019
Table 14 Forecast Sales of Ice Cream by Category: Value 2014-2019
Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2014-2019
Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2014-2019
Executive Summary
Healthy Growth in Packaged Food Is Maintained by Growing Household Demand
Product Diversification and Discounts Increase Consumers' Spending in 2014
Domestic Players Still Outperform International Players in 2014
Small Grocery Retailers Are Most Frequented by Moroccans in 2014
Healthy Performance Is Expected Over the Forecast Period 2014-2019 in Morocco
Key Trends and Developments
Consumers' Lifestyles in Morocco Are Changing, With A General Shift in Food Consumption From Unpackaged To Packaged Food
the Health and Wellness Trend Attracts Moroccan Consumers To Packaged Food
Domestic Vs Multinational Manufacturers in Morocco
Retailing in Morocco
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 22 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Meal Solutions by Category: Volume 2009-2014
Table 32 Sales of Meal Solutions by Category: Value 2009-2014
Table 33 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
Table 34 Sales of Meal Solutions by Category: % Value Growth 2009-2014
Table 35 NBO Company Shares of Meal Solutions: % Value 2010-2014
Table 36 LBN Brand Shares of Meal Solutions: % Value 2011-2014
Table 37 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
Table 38 Forecast Sales of Meal Solutions by Category: Value 2014-2019
Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Nutrition/Staples by Category: Volume 2009-2014
Table 42 Sales of Nutrition/Staples by Category: Value 2009-2014
Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
Table 45 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
Table 51 Sales of Packaged Food by Category: Volume 2009-2014
Table 52 Sales of Packaged Food by Category: Value 2009-2014
Table 53 Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 54 Sales of Packaged Food by Category: % Value Growth 2009-2014
Table 55 GBO Company Shares of Packaged Food: % Value 2010-2014
Table 56 NBO Company Shares of Packaged Food: % Value 2010-2014
Table 57 LBN Brand Shares of Packaged Food: % Value 2011-2014
Table 59 Distribution of Packaged Food by Format: % Value 2009-2014
Table 60 Distribution of Packaged Food by Format and Category: % Value 2014
Table 61 Forecast Sales of Packaged Food by Category: Volume 2014-2019
Table 62 Forecast Sales of Packaged Food by Category: Value 2014-2019
Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources












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