Ice Cream Market Analysis in Morocco

  • April 2014
  • -
  • Euromonitor International
  • -
  • 54 pages

This was further encouraged by the recovery of the economy, whereby consumers had more disposable income and were increasingly willing to spend. Many people purchased premium ice cream to pamper themselves and indulge in luxury products.

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2007 to 2011, allowing you to identify the segments driving growth. It identifies the leading firms, the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, distribution or pricing issues. Projections to 2016 illustrate how the industry is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Ice Cream industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

ICE CREAM IN MOROCCO

March 2012


LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Ice Cream by Segment : Volume from 2006 to 2011
Data table 2 Sales of Ice Cream by Segment : Value from 2006 to 2011
Data table 3 Sales of Ice Cream by Segment : % Volume Growth from 2006 to 2011
Data table 4 Sales of Ice Cream by Segment : % Value Growth from 2006 to 2011
Data table 5 Leading Flavours for Ice Cream from 2006 to 2011
Data table 6 Ice Cream Market Shares from 2006 to 2010
Data table 7 Ice Cream Brand Shares from 2007 to 2010
Data table 8 Impulse Ice Cream Market Shares from 2006 to 2010
Data table 9 Impulse Ice Cream Brand Shares from 2007 to 2010
Data table 10 Take-home Ice Cream Market Shares from 2006 to 2010
Data table 11 Take-home Ice Cream Brand Shares from 2007 to 2010
Data table 12 Sales of Ice Cream by Distribution Format: % Analysis from 2006 to 2011
Data table 13 Projection Sales of Ice Cream by Segment : Volume from 2011 to 2016
Data table 14 Projection Sales of Ice Cream by Segment : Value from 2011 to 2016
Data table 15 Projection Sales of Ice Cream by Segment : % Volume Growth from 2011 to 2016
Data table 16 Projection Sales of Ice Cream by Segment : % Value Growth from 2011 to 2016
Mobigen SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Mobigen SA: Key Facts
Summary 2 Mobigen SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Mobigen SA: Competitive Position 2010
Executive Summary
Consumer Spending Improves Thanks To Economic Recovery
Health and Wellness, Convenience and Indulgence Trends Drive Innovation
Omnium Nord Africain Retains the Leading Position in Packaged Food
Supermarkets/hypermarkets Gradually Gain Share
Strong Growth To Continue in Projection Period
Key Trends and Developments
Economic Recovery Improves Consumer Spending and Consumption
Consumers Show Growing Interest in Health and Wellness
Urbanisation Results in Shifting Consumer Demands
Expansion of Supermarkets/hypermarkets Improves Packaged Food Sales
Greater Acceptance of Western and Asian Food
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Foodservice Sales of Packaged Food by Segment : Volume from 2006 to 2011
Data table 18 Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2006 to 2011
Data table 19 Projection Foodservice Sales of Packaged Food by Segment : Volume from 2011 to 2016
Data table 20 Projection Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2011 to 2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 21 Sales of Impulse and Indulgence Products by Segment : Volume from 2006 to 2011
Data table 22 Sales of Impulse and Indulgence Products by Segment : Value from 2006 to 2011
Data table 23 Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2006 to 2011
Data table 24 Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2006 to 2011
Data table 25 Market Shares of Impulse and Indulgence Products from 2006 to 2010
Data table 26 Brand Shares of Impulse and Indulgence Products from 2007 to 2010
Data table 27 Projection Sales of Impulse and Indulgence Products by Segment : Volume from 2011 to 2016
Data table 28 Projection Sales of Impulse and Indulgence Products by Segment : Value from 2011 to 2016
Data table 29 Projection Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2011 to 2016
Data table 30 Projection Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2011 to 2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 31 Sales of Nutrition/Staples by Segment : Volume from 2006 to 2011
Data table 32 Sales of Nutrition/Staples by Segment : Value from 2006 to 2011
Data table 33 Sales of Nutrition/Staples by Segment : % Volume Growth from 2006 to 2011
Data table 34 Sales of Nutrition/Staples by Segment : % Value Growth from 2006 to 2011
Data table 35 Market Shares of Nutrition/Staples from 2006 to 2010
Data table 36 Brand Shares of Nutrition/Staples from 2007 to 2010
Data table 37 Projection Sales of Nutrition/Staples by Segment : Volume from 2011 to 2016
Data table 38 Projection Sales of Nutrition/Staples by Segment : Value from 2011 to 2016
Data table 39 Projection Sales of Nutrition/Staples by Segment : % Volume Growth from 2011 to 2016
Data table 40 Projection Sales of Nutrition/Staples by Segment : % Value Growth from 2011 to 2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 41 Sales of Meal Solutions by Segment : Volume from 2006 to 2011
Data table 42 Sales of Meal Solutions by Segment : Value from 2006 to 2011
Data table 43 Sales of Meal Solutions by Segment : % Volume Growth from 2006 to 2011
Data table 44 Sales of Meal Solutions by Segment : % Value Growth from 2006 to 2011
Data table 45 Market Shares of Meal Solutions from 2006 to 2010
Data table 46 Brand Shares of Meal Solutions from 2007 to 2010
Data table 47 Projection Sales of Meal Solutions by Segment : Volume from 2011 to 2016
Data table 48 Projection Sales of Meal Solutions by Segment : Value from 2011 to 2016
Data table 49 Projection Sales of Meal Solutions by Segment : % Volume Growth from 2011 to 2016
Data table 50 Projection Sales of Meal Solutions by Segment : % Value Growth from 2011 to 2016
Market Data
Data table 51 Sales of Packaged Food by Segment : Volume from 2006 to 2011
Data table 52 Sales of Packaged Food by Segment : Value from 2006 to 2011
Data table 53 Sales of Packaged Food by Segment : % Volume Growth from 2006 to 2011
Data table 54 Sales of Packaged Food by Segment : % Value Growth from 2006 to 2011
Data table 55 GBO Shares of Packaged Food from 2006 to 2010
Data table 56 NBO Shares of Packaged Food from 2006 to 2010
Data table 57 NBO Brand Shares of Packaged Food from 2007 to 2010
Data table 58 Penetration of Private Label by Segment from 2006 to 2011
Data table 59 Sales of Packaged Food by Distribution Format: % Analysis from 2006 to 2011
Data table 60 Sales of Packaged Food by Segment and Distribution Format: % Analysis 2011
Data table 61 Projection Sales of Packaged Food by Segment : Volume from 2011 to 2016
Data table 62 Projection Sales of Packaged Food by Segment : Value from 2011 to 2016
Data table 63 Projection Sales of Packaged Food by Segment : % Volume Growth from 2011 to 2016
Data table 64 Projection Sales of Packaged Food by Segment : % Value Growth from 2011 to 2016
Definitions
Sources
Summary 4 Research Sources












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