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Ice Cream in Russia

  • December 2014
  • -
  • Euromonitor International
  • -
  • 61 pages

Summary

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Ice cream is developed in Russia. Many companies produce ice cream in Russia and competition is strong. Large companies use advertising and promotion as well as wide distribution to keep their leading positions. Consumers pay much attention to quality of ice cream, as many low quality products appeared which became critical for main players. Parents are concerned about ice cream quality and often look for most natural ingredients that exclude vegetable oils and fats. In 2014, competition was...

Euromonitor International's Ice Cream in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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