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Meal Replacement in Australia

  • December 2014
  • -
  • Euromonitor International
  • -
  • 52 pages

Summary

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A high proportion of Australians are either overweight or obese. The Australian Bureau of Statistics claims that 63.4% of Australians over the age of 18 fall into either one of these categories. This provides a large target audience for meal replacement slimming, with the result that Australia now has one of the highest per capita consumption rates of meal replacement slimming products in the world. The demand slowed considerably in recent years however, from 6% value growth in 2013 down to...

Euromonitor International’s Meal Replacement in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meal Replacement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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