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Meal Replacement in Russia

  • December 2014
  • -
  • Euromonitor International
  • -
  • 52 pages

Summary

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Overweight and obesity problems, in addition to increasing education about nutrition and Russians’ growing health concerns, have made them more interested in meal replacement products. Fashion along with TV and other mass media promote a slim and healthy body image. This pushes Russian women to look for effective ways to follow promoted standards and get rid of extra weight. 27% of Russians over 15 years old are obese and 32% are overweight. Increasingly rushed lifestyles and a lack of time for...

Euromonitor International's Meal Replacement in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Meal Replacement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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