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Vitamins and Dietary Supplements in Belgium

  • September 2016
  • -
  • Euromonitor International
  • -
  • 47 pages

Vitamins and dietary supplements, which was previously the main growth driver in overall consumer health, suffered from 2015. The most valuable categories in vitamins and dietary supplements declined or stagnated in 2016, including notably minerals, multivitamins (which dropped by an exceptional 3% in current value terms, due to the near absence of winter), combination dietary supplements and mainly probiotic supplements and glucosamine.

Euromonitor International’s Vitamins and Dietary Supplements in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Belgium
VITAMINS AND DIETARY SUPPLEMENTS IN BELGIUM
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Laboratoires Pharmaceutiques Trenker SA in Consumer Health (belgium)
Strategic Direction
Key Facts
Summary 3 Laboratoires Pharmaceutiques Trenker SA: Key Facts
Competitive Positioning
Summary 4 Laboratoires Pharmaceutiques Trenker SA: Competitive Position 2016
Merck Consumer Healthcare Belgium NV SA in Consumer Health (belgium)
Strategic Direction
Key Facts
Summary 5 Merck Consumer Healthcare Belgium NV SA: Key Facts
Summary 6 Merck Consumer Healthcare Belgium NV SA: Operational Indicators
Competitive Positioning
Summary 7 Merck Consumer Healthcare Belgium NV SA: Competitive Position 2016
Omega Pharma Belgium NV in Consumer Health (belgium)
Strategic Direction
Key Facts
Summary 8 Omega Pharma Belgium NV: Key Facts
Summary 9 Omega Pharma Belgium NV: Operational Indicators
Competitive Positioning
Summary 10 Omega Pharma Belgium NV: Competitive Position 2016
Tilman SA in Consumer Health (belgium)
Strategic Direction
Key Facts
Summary 11 Tilman SA: Key Facts
Competitive Positioning
Summary 12 Tilman SA: Competitive Position 2016
Executive Summary
Detrimental Impact of the Weather and the Economy
Local Distrust and Constraints Continue To Hamper Sales
Multinationals Lead, But Do Not Perform As Well As Domestic Players
Beginning of Change in Distribution, Which Is Still Controlled by Chemists/pharmacies
Possible Ongoing Loss of Momentum for Consumer Health
Key Trends and Developments
the Belgian Economy and Consumer Health Run Into the Sand From 2015
Restrictive Legislation and Scandals Create Doubt, But Favour Alternatives
Possible Changes in Distribution Could Favour Branding and Change the Competitive Landscape
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 13 OTC: Switches 2014-2016
Definitions
Sources
Summary 14 Research Sources












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