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Vitamins and Dietary Supplements in Canada

  • September 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

Slowed growth in vitamins and dietary supplements reflects changing consumer attitudes. Canadians are still amongst the global leaders in vitamin and dietary supplement use, as the CBC news reports that three out of four Canadians take vitamins or supplements, but they increasingly question the benefits of taking such products. Scientific studies have questioned the necessity of vitamins and dietary supplements. Health Canada acknowledges "weak evidence" for approving herbal and vitamin suppleme...

Euromonitor International’s Vitamins and Dietary Supplements in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Canada
VITAMINS AND DIETARY SUPPLEMENTS IN CANADA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Summary 1 Dietary Supplements by Positioning 2016
Summary 2 Multivitamins by Positioning 2016
Bayer Inc in Consumer Health (canada)
Strategic Direction
Key Facts
Summary 3 Bayer Inc: Key Facts
Competitive Positioning
Summary 4 Bayer Inc: Competitive Position 2016
Jamieson Laboratories Ltd in Consumer Health (canada)
Strategic Direction
Key Facts
Summary 5 Jamieson Laboratories Ltd: Key Facts
Competitive Positioning
Summary 6 Jamieson Laboratories Ltd: Competitive Position 2016
Valeant Pharmaceuticals Inc in Consumer Health (canada)
Strategic Direction
Key Facts
Summary 7 Valeant Pharmaceuticals Inc: Key Facts
Competitive Positioning
Summary 8 Valeant Pharmaceuticals Inc: Competitive Position 2016
Wn Pharmaceuticals Ltd in Consumer Health (canada)
Strategic Direction
Key Facts
Summary 9 WN Pharmaceuticals Ltd: Key Facts
Competitive Positioning
Summary 10 WN Pharmaceuticals Ltd: Competitive Position 2016
Executive Summary
Consumer Health Maintains Growth in 2016
Digestive Care Products Based on Probiotic Supplements Continue To Drive Growth
Vitamins and Dietary Supplements Remains Fragmented
Changing Distribution
Stagnant Growth Ahead
Key Trends and Developments
Spray Formats Is A New Convenient Way To Take Vitamins and Supplements
Ageing Population Continues To Drive Sales
Digestive Care Products Lead the Growth of Consumer Health
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 11 OTC: Switches 2014-2016
Sources
Summary 12 Research Sources












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