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Vitamins and Dietary Supplements in Ireland

  • November 2015
  • -
  • Euromonitor International
  • -
  • 33 pages

2015 has seen an increase in the number of consumers placing am emphasis on eating healthier foods, as opposed to supplementing their diets with supplements in the form of pills and tablets. There have been many articles in the mainstream press suggesting that people are now less trusting of the overall benefits of vitamins tablets. Suggestions abound as to their necessity if a balanced diet is followed, with consumer diets increasingly including superfoods products. Nevertheless, the appetite...

Euromonitor International's Vitamins and Dietary Supplements in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Vitamins and Dietary Supplements in Ireland
VITAMINS AND DIETARY SUPPLEMENTS IN IRELAND
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Holland and Barrett Retail Ltd in Consumer Health (ireland)
Strategic Direction
Key Facts
Summary 3 Holland and Barrett Retail Ltd: Key Facts
Competitive Positioning
Summary 4 Holland and Barrett Retail Ltd: Competitive Position 2015
Kelkin Ltd in Consumer Health (ireland)
Strategic Direction
Key Facts
Summary 5 Kelkin Ltd: Key Facts
Competitive Positioning
Summary 6 Kelkin Ltd: Competitive Position 2015
Executive Summary
Consumer Health Remains Stable
Sports Nutrition Sees Strong Growth in Ireland
International Companies and Brands Remain Pivotal
Advice and Price Remain Important for the Choice of Channel
Overall Outlook for Consumer Health Looks Positive
Key Trends and Developments
Economic Stability Leading To Stable Growth Within Category
Sports Nutrition Continues To Surge
Steady Growth Expected in Generic Medicines
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 7 OTC: Switches 2013-2015
Sources
Summary 8 Research Sources












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