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Vitamins and Dietary Supplements in Ireland

  • September 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Vitamins and dietary supplements has grown by 1% in current value terms in 2016 with sales in the category valued at EUR59 million. There continues to be a growing emphasis on the importance of getting nutrition from food where possible instead of opting for supplements. Education on food and the reading of labels continues to grow and there has been a growing emphasis on eating natural foods where possible, while many foods such as bread are also still fortified. However, for many, obtaining th...

Euromonitor International’s Vitamins and Dietary Supplements in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Ireland
VITAMINS AND DIETARY SUPPLEMENTS IN IRELAND
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Holland and Barrett Retail Ltd in Consumer Health (ireland)
Strategic Direction
Key Facts
Summary 3 Holland and Barrett Retail Ltd: Key Facts
Competitive Positioning
Summary 4 Holland and Barrett Retail Ltd: Competitive Position 2016
Valeo Healthcare Ltd in Consumer Health (ireland)
Strategic Direction
Key Facts
Summary 5 Valeo Healthcare Ltd: Key Facts
Competitive Positioning
Summary 6 Valeo Healthcare Ltd: Competitive Position 2016
Executive Summary
the Irish Economy Recovers With Consumers Once Again Spending on Non-essential Items
Sports Nutrition Continues To Drive Sales Thanks To the Fitness Trend in Ireland Expanding
Mcneil Healthcare (ireland) Ltd Benefits From Brand Loyalty To Be the Leading Player
Trustworthy Advice at the Right Price Sees Drugstores/parapharmacies Remain the Most Popular Retail Channel for Consumer Health
Growth Will Continue But An Uncertain Economy Will Make for Conservative Spending
Key Trends and Developments
Improving Irish Economy Leads To Consumer Spending on Non-essential Items
Sales of Sports Nutrition Continue To Explode
Technology and Social Media Driving Sales
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 7 OTC: Switches 2014-2016
Sources
Summary 8 Research Sources












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