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Vitamins and Dietary Supplements in Italy

  • December 2015
  • -
  • Euromonitor International
  • -
  • 39 pages

The interest of Italian consumers in naturally positioned consumer health products is increasing as more Italians purchase vitamins and dietary supplements as a preventive approach to health and wellness, not to mention as a solution to minor health problems. Italians favour vitamins and dietary supplements mainly because they perceive them as products which can improve health and wellness without any potential risks related to their intake. In addition, according to industry sources,...

Euromonitor International’s Vitamins and Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Vitamins and Dietary Supplements in Italy
VITAMINS AND DIETARY SUPPLEMENTS IN ITALY
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Aboca SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 3 Aboca SpA: Key Facts
Summary 4 Aboca SpA: Operational Indicators
Competitive Positioning
Summary 5 Aboca SpA: Competitive Position 2015
Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 6 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Summary 7 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
Competitive Positioning
Summary 8 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2015
Bayer SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 9 Bayer SpA: Key Facts
Summary 10 Bayer SpA: Operational Indicators
Competitive Positioning
Summary 11 Bayer SpA: Competitive Position 2015
Sanofi-aventis SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 12 Sanofi-Aventis SpA: Key Facts
Summary 13 Sanofi-Aventis SpA: Operational Indicators
Competitive Positioning
Summary 14 Sanofi-Aventis SpA: Competitive Position 2015
Executive Summary
Consumer Health Sales Benefit From Strong Flu Epidemic and Better Economy in 2015
Preventive and Natural Products Become More Important To Italians
Private Label Expansion Is Based on Higher Appreciation Among Brand-loyal Italians
Health Corners and Drugstores/parapharmacies Continue To Gain Ground
Healthier Growth Rates Set To Support Italian Consumer Health Over the Forecast Period
Key Trends and Developments
Consumer Health Benefits From Strong Flu Season and Improved Economy in 2015
Grocery Retailers Continues To Gain Ground in Consumer Health Distribution As Italians Seek Low Prices
Further Efforts To Spread the Self-medication Culture in Italy
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 15 OTC: Switches 2013-2015
Sources
Summary 16 Research Sources












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