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Vitamins and Dietary Supplements in Malaysia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Rising health-consciousness within Malaysia prompted more consumers to be alert to their nutrient intake. Many Malaysians are using vitamins and dietary supplements to help maintain the balance of nutrients they need. The large number of vitamins and dietary supplements available in Malaysia also led more Malaysians to have higher acceptance of the importance of such products. Malaysians are choosing pills, tablets or mini drinks, as well as fortified/functional foods and beverages with added vi...

Euromonitor International’s Vitamins and Dietary Supplements in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Malaysia
VITAMINS AND DIETARY SUPPLEMENTS IN MALAYSIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Amway (m) Sdn Bhd in Consumer Health (malaysia)
Strategic Direction
Key Facts
Summary 3 Amway (M) Sdn Bhd: Key Facts
Summary 4 Amway (M) Sdn Bhd: Operational Indicators
Competitive Positioning
Summary 5 Amway (M) Sdn Bhd: Competitive Position 2016
Bio-life Marketing (m) Sdn Bhd in Consumer Health (malaysia)
Strategic Direction
Key Facts
Summary 6 Bio-Life Marketing (M) Sdn Bhd: Key Facts
Competitive Positioning
Summary 7 Bio-Life Marketing (M) Sdn Bhd: Competitive Position 2016
Herbalceutical Sdn Bhd in Consumer Health (malaysia)
Strategic Direction
Key Facts
Summary 8 HerbalCeutical Sdn Bhd: Key Facts
Competitive Positioning
Summary 9 HerbalCeutical (M) Sdn Bhd: Competitive Position 2016
Nu Skin (m) Sdn Bhd in Consumer Health (malaysia)
Strategic Direction
Key Facts
Summary 10 Nu Skin (M) Sdn Bhd: Key Facts
Competitive Positioning
Summary 11 Nu Skin (M) Sdn Bhd: Competitive Position 2016
Usana Health Sciences Sdn Bhd in Consumer Health (malaysia)
Strategic Direction
Key Facts
Summary 12 USANA Health Sciences Sdn Bhd: Key Facts
Competitive Positioning
Summary 13 USANA Health Sciences Sdn Bhd: Competitive Position 2016
Executive Summary
Strong Performance for Consumer Health Despite Slower Economic Growth
Price Competition Serves As An Important Marketing Strategy
Both International and Domestic Players Hold Strong Shares in 2016
Consumers Show Stronger Confidence in Store-based Retailers
Slow Positive Outlook for Consumer Health Over the Forecast Period
Key Trends and Developments
Consumer Health Maintains Growth Despite the Slower Economic Performance in Malaysia in 2016
the Changing Lifestyles of Malaysians Lead To Stronger Prevention of Health Problems
Halal Certification Becomes More Prevalent in Consumer Health
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 14 Research Sources












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ref:plp2016

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