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Vitamins and Dietary Supplements in the US

  • September 2016
  • -
  • Euromonitor International
  • -
  • 53 pages

Vitamins and dietary supplements continued to perform well in 2016, posting current value growth of 5% to reach sales of US$27.6 billion. This performance was in line with review period average. Demand for vitamins and dietary supplements remained positive in the US despite recent debates about the purity, health benefits and efficacy of these products. Due to high healthcare costs and an increased emphasis on preventative care, consumers are willing to spend on vitamins and dietary supplements...

Euromonitor International’s Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in the US
VITAMINS AND DIETARY SUPPLEMENTS IN THE US
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Bayer Corp in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 3 Bayer Corp: Key Facts
Competitive Positioning
Summary 4 Bayer Corp: Competitive Position 2016
General Nutrition Centers Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 5 General Nutrition Centers Inc: Key Facts
Summary 6 General Nutrition Centers Inc: Operational Indicators
Competitive Positioning
Summary 7 General Nutrition Centers Inc: Competitive Position 2016
Mcneil Consumer and Specialty Pharmaceuticals in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 8 McNeil Consumer and Specialty Pharmaceuticals: Key Facts
Competitive Positioning
Summary 9 McNeil Consumer and Specialty Pharmaceuticals: Competitive Position 2016
Nbty Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 10 NBTY Inc: Key Facts
Summary 11 NBTY Inc: Operational Indicators
Competitive Positioning
Summary 12 NBTY Inc: Competitive Position 2016
Walgreen Co in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 13 Walgreen Co: Key Facts
Summary 14 Walgreen Co: Operational Indicators
Competitive Positioning
Summary 15 Walgreen Co: Competitive Position 2016
Executive Summary
Consumer Health Maintains Strong Growth in 2016
Renewed Focus on Health Across Age Groups Broadens the Consumer Base
Mergers and Acquisitions Reshape the Competitive Landscape
E-commerce Gains Momentum
Positive Outlook for Consumer Health in the US
Key Trends and Developments
Renewed Focus on Health Across All Age Groups Serves To Broaden the Consumer Base
Digestive Health Takes Centre Stage
Consumer Health Industry Responds To Concerns Over Transparency and Safety
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 16 OTC: Switches 2014-2016
Sources
Summary 17 Research Sources












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