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  4. > India Consumer Electronics Report Q4 2015

India Consumer Electronics Report Q4 2015

  • September 2015
  • -
  • Business Monitor International
  • -
  • 82 pages

Includes 3 FREE quarterly updates

BMI View: India's status as a large emerging market that is making progress on the policy environment fora range of sectors, combined with its late developer status in terms of consumer electronics device adoptionrates, means we expect it to be a regional outperformer over the medium term. We expect the market toremain on a strong growth trajectory 2015-2019, with particularly robust demand growth for computerhardware and handsets expected. We forecast the total consumer electronics spend in India will increase by6.7% in US dollar terms in 2015 to USD69.4bn, and then reach USD90.3bn in 2019.

We expect mediumtermgrowth will be driven by rising incomes, declining device prices and the fact that 45% of India'spopulation is under 25.

Headline Expenditure Projections:

- Computer Hardware Sales: USD19.8bn in 2014 to USD20.8bn in 2015; +5.0% in US dollar terms. Thetablet market is expected to return to growth after a contraction in 2014, but it will be on a slower growthtrajectory than during the initial boom and rapid diffusion of ownership among the core market.
- AV Sales: USD14.2bn in 2014 to USD14.7bn in 2015; +3.3% in US dollar terms. AV forecastdowngraded in Q3 2015 after slower than expected TV set value growth and we expect it to be theunderperforming segment of the market again in 2015.
- Handset Sales: USD31.1bn in 2014 to USD33.9bn in 2015; +9.3% in US dollar terms. The smartphoneboom will ensure handset sales are again the outperforming category in 2015, but a penetration plateauand price erosion mean the growth rate is expected to be surpassed by the PC market over the mediumterm.

Table Of Contents

India Consumer Electronics Report Q4 2015
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Political 11
Economic 13
Operational Risk 15
Industry Forecast 17
Table: Consumer Electronics Overview (India 2013-2019) 17
Macroeconomic Forecasts 23
Economic Analysis 23
Table: Agriculture Weakening, Manufacturing and Services Providing Support 26
Table: Economic Activity (India 2010-2019) 29
Industry Risk Reward Index 30
Table: Asia CE Risk/Reward Index - Q415 33
Market Overview 34
Computers 34
Table: PC Sales (India 2013-2019) 34
AV 44
Table: AV Sales (India 2013-2019) 45
Mobile Handsets 49
Table: Mobile Communications (India 2013-2019) 50
Competitive Landscape 59
Key Players In Indian Market 59
International Companies 59
Table: Sony 59
Local Companies 60
Table: Karbonn 60
Table: Micromax 61
Table: Lava 62
Table: The MobileStore 63
Industry Trends And Developments 64
Regulatory Development 69
Table: India Government Authority 69
Regulatory News 70
Demographic Forecast 73
Table: Population Headline Indicators (India 1990-2025) 74
Table: Key Population Ratios (India 1990-2025) 74
Table: Urban/Rural Population And Life Expectancy (India 1990-2025) 75
Table: Population By Age Group (India 1990-2025) 75
Table: Population By Age Group % (India 1990-2025) 76
Methodology 78
Industry Forecast Methodology 78
Sector-Specific Methodology 79
Sources 79
Risk/Reward Index Methodology 80
Sector-Specific Methodology 81
Table: Consumer Electronics Risk/Reward Index Indicators 81
Table: Weighting Of Indicators 82

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