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Philippines Consumer Electronics Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates


BMI View:

We adopted a less bullish outlook for consumer electronics device sales growth in the Philippines throughout the medium term in the Q4 update. This change relies on two factors: a more negative outlook for tablet sales in the face of competition from smartphone - particularly phablets; and the value squeeze in the handset segment where vendor competition has resulted in steep declines in average selling prices. Despite the downward revision we still have a broadly positive outlook for device sales as incomes rise and forecast value growth at a CAGR of 3.1% throughout 2016-2020. Latest Updates & Industry Developments

- Computer Sales: USD2.1bn in 2016 to USD2.4bn in 2020, a CAGR of +3.8% in US dollar terms. Rising incomes in a low penetration rate market means there is scope for volume growth, but affordable and increasingly powerful smartphones are a growing threat as Filipinos could simply by-pass the PC era.

- AV Sales: USD997mn in 2016 to USD1.1bn in 2020, CAGR of +3.2%. Digital migration and rising incomes will drive TV set upgrade demand while stabilisation of the digital camera market will allow the growth rate to move higher over the medium term.

- Handset Sales: USD2.7bn in 2016 to USD3.1bn in 2020, a CAGR of +2.6%. In the short term smartphone boom will continue, but a combination of saturation and price erosion will act as a brake on growth over the medium term.

Table Of Contents

Philippines Consumer Electronics Report Q4 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Philippines 2014-2020) 15
Industry Risk Reward Index 16
Industry Risk/Reward Index 16
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Philippines 2014-2020) 20
AV Devices 25
Table: AV Sales (Philippines 2014-2020) 25
Mobile Devices 30
Table: Mobile Communications (Philippines 2014-2020) 30
Industry Trends And Developments 39
Electronics Trade 39
Table: Emerging APAC Consumer Electronics Trade, 2009-2014 39
Table: Philippines Consumer Electronics Trade, 2010-2015 40
Operational Risk And Government Policy 41
Industry Breakdown 42
Regulatory Development 44
Table: Regulatory Authorities In The Philippines 44
Competitive Landscape 47
Consumer Electronics Vendors - Philippines 47
Consumer Electronics Vendors - APAC, 2015 49
Table: Computer Hardware 49
Table: TV Sets 50
Table: Mobile Handsets 50
Retailers 51
Table: Major Electronics Retailers 51
Table: Major E-Commerce Retailers 51
Demographic Forecast 52
Table: Population Headline Indicators (Philippines 1990-2025) 53
Table: Key Population Ratios (Philippines 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Philippines 1990-2025) 54
Table: Population By Age Group (Philippines 1990-2025) 54
Table: Population By Age Group % (Philippines 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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