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Kenya Tourism Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 33 pages

Includes 3 FREE quarterly updates

BMI View:

Kenya's tourism market is expected to return to positive growth in 2016 with internationaltourist arrivals from key European and North American source markets set to expand. The tourism industryis supported by extensive travel infrastructure, including expanding international air travel connections,and one of the most-developed hotel markets in the region with numerous domestic and global hotel groupspresent. Despite the enormous potential offered by the market, we do note that significant downside risksremain in light of the tenuous security situation in the country and ongoing political instability.

Key Updates And Forecasts


- Kenya is attracting investment from the Middle East which could stimulate positive growth in the tourismindustry. In August 2016 a group of investors from the United Arab Emirates visited the country,including representatives from Dubai's Department of Tourism and Commerce Marketing and variousmajor airlines and Kenya's Tourism Board has noted Middle Eastern and Asian markets are a prioritygrowth area.

- A new cruise ship terminal is reportedly due to open in Mombasa in 2017 and Kenya hopes this willboost travel to the country by sea. Arrivals by sea were reportedly up 13.8% over the first quarter of 2016to 395,289 and this could prove a lucrative growth area moving forward.

Table Of Contents

Kenya Tourism Report Q4 2016
BMI Industry View 5
Table: Key Forecasts (Kenya 2013-2020) 5
SWOT 7
Industry Forecast 9
Table: Inbound Tourism (Kenya 2013-2020) 13
Table: Tourism Receipts (Kenya 2013-2020) 14
Table: Hotel Accommodation (Kenya 2013-2020) 17
Table: Tourist Departures and Consumption (Kenya 2013-2020) 18
Industry Risk/Reward Index 19
Table: Sub-Saharan Africa Risk/Reward Index 19
Rewards 20
Risks 21
Security Risk 21
Market Overview 23
Competitive Landscape 27
Domestic Hotel Groups 27
Table: Domestic Hotel Groups 27
International Hotel Groups 29
Table: International Hotel Groups 29
Methodology 30
Industry Forecast Methodology 30
Risk/Reward Index Methodology 31
Table: Weighting Of Indicators 33

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