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Greece Tourism Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 30 pages

Includes 3 FREE quarterly updates



BMI View: Greece is home to one of Europe's largest tourism markets and attracts millions of visitorsannually from all over the world. Greece remains and will continue to remain popular due to its wide rangeof offerings such as island beach resorts, popular city breaks and extensive historical and culturalattractions. The government remains highly supportive of tourism, a crucial sector in terms of GDP outputand employment. In the wake of the ongoing migrant crisis, the government remains committed to investingin a broad range of measures to support tourism. These measures look set to be successful, particularly inlight of the fall in travel to competing destinations such as Turkey and Egypt, and we are forecasting steadygrowth in international arrivals to Greece over the next few years. While the maturity of the market meansthat opportunities in the hotel sector are relatively few, there is some development in the luxurysegment, and as visitor numbers increase - boosting tourism expenditure and industry value - we expect tosee continued investor interest in this popular market.Key Updates And Forecasts

- Greece will receive a crucial boost from the decline in tourism to traditional summer holiday destinationssuch as Turkey, Tunisia and Egypt this year and over the coming years as deteriorating security situationsand geopolitical concerns have hindered tourism prospects in competing markets. Holidaymakers arefavouring stable and secure destinations such as Spain, Greece and Portugal to over traditional packagedholiday markets.

- While a number of airlines are expanding flight routes to Greece, including British Airways, which islaunching new flights to Kalamata and Chania in summer 2016, Greece has come under criticism fromleading budget airline Ryanair, which has announced it will cut summer season flights to Greece twomonths earlier than usual due to disputes relating to tourism taxes.

Table Of Contents

Greece Tourism Report Q4 2016
BMI Industry View 5
Table: Key Forecasts (Greece 2013-2020) 5
SWOT 7
Industry Forecast 9
Table: Inbound Tourism (Greece 2013-2020) 13
Table: Tourism Receipts (Greece 2013-2020) 15
Table: Hotel Accommodation (Greece 2013-2020) 17
Table: Tourist Departures and Consumption (Greece 2013-2020) 18
Industry Risk/Reward Ratings 19
Industry Risk/Reward Index 19
Table: Western Europe Tourism Risk Reward Rating 19
Rewards 19
Risks 20
Security Risk 21
Market Overview 22
Competitive Landscape 25
Domestic Hotel Groups 25
Table: Domestic Hotel Groups 25
International Hotel Groups 26
Table: International Hotel Groups 26
Methodology 27
Industry Forecast Methodology 27
Risk/Reward Index Methodology 28
Table: Weighting Of Indicators 30

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