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Saudi Arabia Consumer Electronics Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 54 pages

Includes 3 FREE quarterly updates


BMI View:
A mature consumer electronics market, with high penetration of PCs, flat-panel TV sets and smartphones, against a backdrop of economic uncertainty, means spending growth potential is limited in Saudi Arabia over the medium term. Our core scenario is for total spending to increase at a CAGR of 0.4% over 2016-2020. Consumer electronics device spending growth in Saudi Arabia is forecast to be modest, at a compound annual growth rate (CAGR) of just 1% over 2016-2020. By 2016 most device categories are mature, with high penetration rates for products that had been driving growth such as smartphones and tablets, meaning spending will for the most part be determined by replacement purchases. In addition, the uncertain economic outlook presents downside, particularly if the oil price drops again and puts pressure on Saudi public spending programs. The overall outlook is quite weak, but there are select opportunities, for instance, high-end smartphones and OLED TV sets.
Latest Updates & Industry Developments


- Computer Hardware Sales: Set to decrease from USD4,290.40bn in 2016 to USD4,191.46bn in 2020, a CAGR of -0.6%. A flat market is envisaged, as the population growth driver is offset by the potential for cannibalisation of PC sales, particularly tablets, by smartphones. Saturation of the retail PC market and replacement spending cannibalisation by smartphones limits the potential of the computer hardware segment, which will be exacerbated by domestic economic weaknesses.

Table Of Contents

Saudi Arabia Consumer Electronics Report Q4 2016
BMI Industry View 7
SWOT Analysis 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Saudi Arabia 2014-2020) 15
Industry Risk Reward Index 16
Table: Middle East And Africa Consumer Electronics Risk/Reward Index, Q4 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Saudi Arabia 2014-2020) 20
AV Devices 27
Table: AV Sales (Saudi Arabia 2014-2020) 27
Mobile Devices 31
Table: Mobile Communications (Saudi Arabia 2014-2020) 31
Industry Trends And Developments 36
Electronics Trade 36
Table: Middle East Consumer Electronics (CE) Trade, 2010-2015 36
Industry Breakdown 36
Table: Saudi Arabia Consumer Electronics (CE) Trade, 2010-2015 37
Operational Risk And Government Policy 38
Regulatory Development 40
Table: Regulatory Authorities 40
Competitive Landscape 42
Consumer Electronics Vendors - EMEA, 2015 42
Table: Computer Hardware 42
Table: TV Sets 42
Table: Mobile Handsets 43
Retailers 43
Table: Selected Electronics Retailers 43
Table: Selected E-Commerce Retailers 44
Demographic Forecast 45
Demographic Outlook 45
Table: Population Headline Indicators (Saudi Arabia 1990-2025) 46
Table: Key Population Ratios (Saudi Arabia 1990-2025) 46
Table: Urban/Rural Population and Life Expectancy (Saudi Arabia 1990-2025) 47
Table: Population By Age Group (Saudi Arabia 1990-2025) 47
Table: Population By Age Group % (Saudi Arabia 1990-2025) 48
Methodology 50
Industry Forecast Methodology 50
Sector-Specific Methodology 51
Sources 51
Risk/Reward Index Methodology 52
Sector-Specific Methodology 53
Table: Consumer Electronics Risk/Reward Index Indicators 53
Table: Weighting Of Indicators 54

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