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Analgesics in Hungary

  • November 2015
  • -
  • Euromonitor International
  • -
  • 26 pages

Sales of analgesics continued to increase steeply in 2015; however, with somewhat lower rates than in 2014. Analgesics sales were up by 9% in 2015, after 11% value growth in 2014. Analgesics is considered to be a stable OTC category, sales of which were not affected by the economic crisis. The growth of the category became steeper during the aftermath of the crisis period. Analgesics is considered as a must have in the “at-home pharmacy”, and therefore it enjoys stable demand. Hungarian...

Euromonitor International's Analgesics in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Analgesics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Analgesics in Hungary
ANALGESICS IN HUNGARY
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Analgesics by Category: Value 2010-2015
Table 2 Sales of Analgesics by Category: % Value Growth 2010-2015
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2010-2015
Table 4 NBO Company Shares of Analgesics: % Value 2011-2015
Table 5 LBN Brand Shares of Analgesics: % Value 2012-2015
Table 6 Forecast Sales of Analgesics by Category: Value 2015-2020
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2015-2020
Bayer Hungária Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 BAYER HUNGÁRIA KFT: Key Facts
Summary 2 BAYER HUNGÁRIA KFT: Operational Indicators
Competitive Positioning
Summary 3 Bayer Hungária Kft: Competitive Position 2015
Beres Gyógyszergyár Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 4 Beres Gyógyszergyár Zrt: Key Facts
Summary 5 BeresGyógyszergyárZrt: Operational Indicators
Competitive Positioning
Summary 6 Beres Gyógyszergyár Zrt: Competitive Position 2015
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 7 Sanofi-Aventis Zrt: Key Facts
Summary 8 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
Summary 9 Sanofi-Aventis Zrt: Competitive Position 2015
Executive Summary
Growth Rate of OTC and Vds Almost Doubled in 2014, But Stabilised in 2015
More Intense Promotional Activity of Producers Boosts Sales of OTC Products in 2015
International Companies Employ Advertising To Increase Their Shares
Internet Retailing Gains Share, Especially Within Vds and Sports Nutrition
Steady Growth of Consumer Health Is Expected Over the Forecast Period
Key Trends and Developments
Consumer Health Is A Focus Area of Pharma Producers Due To the Lowered Margins on Rx Drugs
Innovation Is Characteristic of Vitamins and Dietary Supplements in Hungary
Malnutrition Assures Stable Growth for Digestive Remedies Over the Review Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 9 Life Expectancy at Birth 2010-2015
Market Data
Table 10 Sales of Consumer Health by Category: Value 2010-2015
Table 11 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 13 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 15 Distribution of Consumer Health by Format: % Value 2010-2015
Table 16 Distribution of Consumer Health by Format and Category: % Value 2015
Table 17 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 10 Research Sources












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ref:plp2015

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