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Analgesics in Hungary

  • October 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Analgesics continued to benefit from Hungarians’ strengthening interest for self-medication and reached significant value sales growth in 2016. Rising real incomes and manufacturers’ increased spending on advertisements played key roles in analgesics’ success. Growth was driven by rising volume sales, as analgesics are indispensable products in “at home-pharmacy”, and local consumers tend to take pills more often, even in the case of minor pains. Thus, analgesics recorded 7% current value growth...

Euromonitor International’s Analgesics in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Analgesics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Analgesics in Hungary
ANALGESICS IN HUNGARY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Analgesics by Category: Value 2011-2016
Table 2 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 4 NBO Company Shares of Analgesics: % Value 2012-2016
Table 5 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 6 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Beres Gyógyszergyár Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Beres Gyógyszergyár Zrt: Key Facts
Summary 2 Beres Gyógyszergyár Zrt: Operational Indicators
Competitive Positioning
Summary 3 Beres Gyógyszergyár Zrt: Competitive Position 2016
Richter Gedeon Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 4 Richter Gedeon Nyrt: Key Facts
Competitive Positioning
Summary 5 Richter Gedeon Nyrt: Competitive Position 2016
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 6 Sanofi-Aventis Zrt: Key Facts
Summary 7 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
Summary 8 Sanofi-Aventis Zrt: Competitive Position 2016
Walmark Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 9 Walmark Kft: Key Facts
Summary 10 Walmark Kft: Operational Indicators
Competitive Positioning
Summary 11 Walmark Kft: Competitive Position 2016
Executive Summary
Slower But Still Significant Growth for Consumer Health
Sports Nutrition Producers Expand in Vitamins and Dietary Supplements
Intensive Advertising Helps Growth
Dm-drogerie Markt Introduces New System of Selling OTC Drugs
Steady Growth Is Predicted for Consumer Health
Key Trends and Developments
Growth of Consumer Health Slows Down, But Remains Significant
Efsa Decisions Render Product Marketing More Difficult
Wide Cooperation Against False Vitamins and Dietary Supplements
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 9 Life Expectancy at Birth 2011-2016
Market Data
Table 10 Sales of Consumer Health by Category: Value 2011-2016
Table 11 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 13 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format: % Value 2011-2016
Table 16 Distribution of Consumer Health by Format and Category: % Value 2016
Table 17 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 12 OTC: Switches 2014-2016
Sources
Summary 13 Research Sources












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