Table of Contents
Netscribes’ latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.
Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country’s population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.
Get Industry Insights. Simply.
Talk to Ahmad
+1 718 618 4302
According to Stratistics MRC, the Web Analytics Market is estimated at $1.3 billion in 2015 and is expected to reach $4.9 billion by 2022 growing at a CAGR of 20.8% from 2015 to 2022. Increasing shift ...
The Global Digital Marketing Software Market is valued at USD 35.44 billion in 2016 and is expected to reach a value of USD 105.36 billion by the end of 2022, growing at a projected CAGR of 16.84% during ...
Strong growth in digital marketing spending is set to continue in Australia, fueled by a desire to quantify the outcomes, personalize communications and forecast the future growth. In Australia, approximately ...