Synopsis

The report provides useful information and insights into the dynamics of the Private Label Cards (PLC) sector in Asia-Pacific:
- Analysis of sector dynamics including current and emerging trends and business drivers, benefits for issuers and consumers, and operational and regulatory challenges
- Provides market potential of closed-loop prepaid cards in selected key countries of the region with historical and forecast number of cards in circulation
- Includes information on key end markets and leading issuers within each category for selected countries
- Insights into key product and consumer segmentation strategies adopted by issuers in key end markets
- Insights into current sales and distribution strategies and their future outlook


Summary

Private-label cards (PLCs) have emerged as a lucrative investment tool for a range of organizations and retail stores in Asia-Pacific. The PLC sector has recorded substantial growth over the last five years across key markets, although it is still in a nascent stage in comparison with the overall cards and payments industry. The growth is currently being driven by prepaid cards and this is expected to continue over the coming five years. Taking its cue from western counterparts, with the exception of a few markets, the sector in the Asia-Pacific region has maintained a safe distance from private-label credit instruments. Furthermore, retailers have started to use analytics to their advantage, and the structured use of customer information has enabled them to develop effective strategies, such as exclusive offers tailored for particular cardholders for important occasions in their lives.

Among the key countries studied in terms of closed-loop prepaid cards, the main PLC category in India shows the greatest potential in terms of an increase in the total number of closed-loop cards in circulation with forecast CAGR of 27.8% over 2012–2017. India will be followed by China with a CAGR of 14.2% over 2012–2017. However, China will continue to be the largest market for closed-loop prepaid cards, with the total number of cards in circulation expected to cross the 500 million mark by the end of 2017. Factors such as the rise of NFC-enabled POS terminals, urbanization, growth in retail sales and fuel consumption, increased use by the unbanked population, and the use of gift cards as tax incentives are expected to drive this growth.

Scope

- This report provides comprehensive analysis of PLCs in Asia-Pacific and uses five key countries in the region to study trends, opportunities and challenges in detail
- Provides data centric focus on closed-loop prepaid cards which dominate the PLC sector in the region
- Analyzes product and segmentation strategies adopted by key issuers in selected countries
- Examines major end markets that lead in issuance of PLCs in the region
- Covers key sales and distribution strategies and their future outlook



Reasons To Buy

- Gain insights into the latest developments in the sector to streamline your PLC model
- Understand the key benefits and challenges to develop a cost effective strategy
- Learn about growth potential in key markets over the next five years
- Gain insights into industry structure and competitive landscape of PLCs in the region
- Learn about key product and segmentation strategies along with sales and distribution strategies adopted by key issuers


Key Highlights
- The PLC sector has recorded strong growth over the last five years across key Asia-Pacific markets, led by a boom in prepaid cards. This category has now become a key tool for issuers across key end markets – fuel and fleet, retail and phone, and transit – to drive revenues and reduce costs, leading to higher profitability.
- Marketing has improved with highly customized targeting across business-to-business and business-to-consumer customers. Corporate clients are being targeted for employee incentives and tax benefits, while PLCs are widely marketed as gift products to individuals.
- Among the key countries studied in terms of closed-loop prepaid cards, the main PLC category in India shows the greatest potential with forecast CAGR of 27.8% over 2012–2017.
- Retailers have started to use analytics to their advantage, and the structured use of customer information has enabled them to develop effective strategies, such as exclusive offers tailored for particular cardholders for important occasions in their lives.
- At present, PLC issuers are largely dependent on traditional sales and distribution channels, such as direct sales at card issuer stores and partnerships with third parties. However, a rise in the use of online channels has been noted over the last two to three years due to rising internet and smartphone penetration. Furthermore, the growing popularity of gift cards is also expected to provide impetus for investments that will lead to adoption and development of multiple channels.

Table Of Contents


1 Executive Summary
2 Private-Label Card Sector Dynamics
2.1 Sector Dynamics of Private-Label Cards in Asia-Pacific
2.2 Benefits, Risks and Challenges
2.2.1 Benefits
2.2.2 Risks and challenges
2.3 Market Potential of Closed-Loop Prepaid Cards
2.3.1 Singapore
2.3.2 Australia
2.3.3 Hong Kong
2.3.4 China
2.3.5 India
3 Industry Structure and Competitive Landscape
3.1 Singapore
3.2 Australia
3.3 Hong Kong
3.4 China
3.5 India
4 Consumer Segmentation and Product Strategies by End Market
4.1 Product Strategies
4.1.1 Fuel and fleet
4.1.2 Retail
4.1.3 Transit System
4.2 Consumer Segmentation and Targeting
4.2.1 Fuel and fleet
4.2.2 Retail
4.2.3 Transit system
5 Sales and Distribution Strategies
5.1 Direct
5.2 Online
5.3 Partnerships and Collaborations
5.4 Postal Services
6 Appendix
6.1 Methodology
6.2 Background
6.3 Contact Timetric
6.4 About Timetric
6.5 Disclaimer


List of Tables

Table 1: Singapore - Closed-Loop Prepaid Cards in Circulation (Thousands), 2008-2017
Table 2: Australia - Closed-Loop Prepaid Cards in Circulation (Thousands), 2008-2017
Table 3: Hong Kong - Closed-Loop Prepaid Cards in Circulation (Thousands), 2008-2017
Table 4: China - Closed-Loop Prepaid Cards In Circulation (Million), 2008-2017
Table 5: India - Closed-Loop Prepaid Cards in Circulation (Million), 2008-2017
Table 6: Sector Structure and Competitive Landscape in Asia-Pacific
Table 7: Levels of Competition in Singapore’s PLC Sector
Table 8: Levels of Competition in the Australian PLC Sector
Table 9: Levels of Competition in Hong Kong’s PLC Sector
Table 10: Levels of Competition in the Chinese PLC Sector
Table 11: Levels of Competition in India’s PLC Sector
Table 12: Marketing and Product Strategies in Asia-Pacific
Table 13: Key Consumer Segments and Targeting Strategies
Table 14: Major Users of the Caltex Fuel Card in Australia

List of Figures

Figure 1: A Snapshot of Private-Label Cards Sector Dynamics in Asia-Pacific
Figure 2: Key Trends and Drivers of the PLC Sector in Asia-Pacific
Figure 3: Credit Card and Prepaid Card Dominance in Different Markets in Asia-Pacific
Figure 4: Benefits, Risks and Challenges of PLCs in Asia-Pacific
Figure 5: Benefits of Private-Label Cards
Figure 6: Key Challenges for Private-Label Cards
Figure 7: Closed-Loop Prepaid Card CAGRs (%)
Figure 8: Singapore - Closed-Loop Prepaid Cards in Circulation (Thousands), 2008-2017
Figure 9: Australia - Closed-Loop Prepaid Cards in Circulation (Thousands), 2008-2017
Figure 10: Hong Kong - Closed-Loop Prepaid Cards in Circulation (Thousands), 2008-2017
Figure 11: China - Closed-Loop Prepaid Cards in Circulation (Thousand), 2008-2017
Figure 12: India - Closed-Loop Prepaid Cards in Circulation (Thousand), 2008-2017
Figure 13: PLC Sector Structure in Singapore
Figure 14: PLC Sector Structure in Australia
Figure 15: PLC Sector Structure in Hong Kong
Figure 16: PLC Sector Structure in China
Figure 17: PLC Sector Structure in India
Figure 18: Fuel and Fleet Cards in Asia-Pacific
Figure 19: Private-Label Gift Cards in Australia
Figure 20: Prepaid Store Cards In Hong Kong
Figure 21: Various Retail PLCs in Singapore
Figure 22: Store Credit Cards In Hong Kong
Figure 23: Comparisons of Store and Co-Branded Cards in Australia
Figure 24: Transit Cards in Australia
Figure 25: Transit Cards in China
Figure 26: Transit Cards in India
Figure 27: Food and Leisure Segment in Asia-Pacific
Figure 28: Lifestyle and Fashion Segment in Asia-Pacific
Figure 29: Gender and Demographic Segments in Asia-Pacific
Figure 30: Sales and Distribution Channels in Asia-Pacific

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