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Description:
In this insight, IDATE experts identify which challenges will be especially key for satellite players in future, if they hope maintain satellite's positioning in relation to terrestrial solutions. These challenges are detailed through an exploration of four major satellite markets, including DTH, M2M, broadband and earth observation, along with up-to-date market data. They also provide a profile of the top players, satellite's main competitors and market forecasts up to 2017.

Region:
World

Keywords:
bandwidth cost, content distribution, digital home, DTH, earth observation, fast broadband, fixed broadband, frequency bands, grey areas, hybrid architecture, hybrid solutions, IPTV, linear TV, LTE, M2M, military market, mobile broadband, on-demand consumption, online mapping, satellite, satellite industry, satellite M2M, satellite-terrestrial broadcasting, spectrum, spectrum allocation, terrestrial bandwidth, terrestrial mobile networks, TV distribution market, TV distribution network, two-way access market, UFB, ultra-fast broadband, video consumption, video on demand, video services, white areas

The "Satellite Watch" comprises:
- an Excel database
- a Status Report
- quarterly Insights
- direct access to Satellite specialists

Table Of Contents

Satellite Insight - Satellite: Outlook for some key markets
Table of Contents

1. Key Findings 6

2. Major challenges for the satellite industry 8
2.1. Ensure a successful transition from a world of linear TV to a world of video on demand 8
2.1.1. Participate in hybrid architectures 9
2.1.2. Become a brick in the digital home 9
2.2. Reduce the bandwidth cost 10
2.3. Defend its prerogatives regarding spectrum allocation 11
2.3.1. More spectrum for emergency communications 11
2.3.2. Imminent battle over several satellite frequency bands 11

3. The DTH market 12
3.1. Market dynamics 12
3.1.1. The DTH market generates most of the revenue from satellite services 12
3.1.2. Satellite remains an indispensable TV distribution network 13
3.2. Major trends 14
3.2.1. Main changes in video consumption 14
3.2.2. Main changes in the supply of video services 17
3.2.3. Main developments in Content distribution solutions 21
3.2.4. Outlook 21

4. The satellite M2M market 23
4.1. Market dynamics 23
4.1.1. Very different key markets 23
4.1.2. Differentiated positioning 23
4.1.3. A market base of 1.7 million modules 24
4.2. Major trends 26
4.2.1. Intensification of hybrid solutions 26
4.2.2. Continuous miniaturisation 27
4.2.3. Operators try to lower the cost per MB, emulating the trend in mobile 28
4.3. Outlook 29
4.3.1. Market forecasts to 2017 29

5. The satellite fast and ultra-fast fixed broadband market 30
5.1. Market dynamics 30
5.1.1. A market based mainly in North America 30
5.1.2. The European market starts to take off 31
5.1.3. In Africa, great uncertainty remains in spite of the real potential 32
5.2. Key trends 33
5.2.1. Relentless expansion of fixed and mobile broadband coverage 33
5.2.2. Telcos target “white” areas with LTE 34
5.2.3. Satellite can target “grey” areas 34
5.3. Outlook 35
5.3.1. The switch to UFB could open doors for satellite 35
5.3.2. Constant launch of more powerful satellites 35
5.3.3. Market forecasts to 2017 35

6. Earth observation 37
6.1. Market dynamics 37
6.1.1. Primarily a military market 37
6.1.2. Online mapping represents about 12% of the market 38
6.1.3. Agriculture, another market for mapping 39
6.2. Key trends 40
6.2.1. Combining sensors to go ultra-local 40
6.3. Outlook 41
6.3.1. Market forecasts to 2017 41



Tables

Table 1: Weight of different TV distribution modes worldwide, 2009-2017 13
Table 2: Weight of different TV distribution modes worldwide, 2009-2017 21
Table 3: SWOT matrix of satellite operators on the M2M market 26
Table 4: Module prices, by technology 27
Table 5: Coverage of population and associated bitrates in a selection of European countries (fixed and mobile networks combined) 33
Table 6: Vodafone's LTE-based residential solution in Germany 34



Figures

Figure 1: Positioning in some key markets 6
Figure 2: The SAT-IP solution from SES 9
Figure 3: Revenue from satellite services 12
Figure 4: Weight of satellite around the world 13
Figure 5: Typology of channels distributed as part of a satellite pay-TV package 14
Figure 6: Weight of satellite in the FTA TV distribution market, by geographical region 22
Figure 7: Weight of satellite in the pay-TV distribution market, by geographical region 22
Figure 8: Positioning of main satellite operators 24
Figure 9: Growth of the satellite M2M market, in volume (2010-2012) 24
Figure 10: Key operator market shares*, end-2012 25
Figure 11: Weight of Iridium SBD modules 27
Figure 12: SPOT subscribers, 2010-2012 28
Figure 13: Pricing for Inmarsat and Sprint M2M services based on services subscribed 28
Figure 14: Satellite M2M market volume forecasts, 2013-2017 29
Figure 15: Satellite broadband solutions by ViaSat 31
Figure 16: Growth of SES and Eutelsat solutions 31
Figure 17: Positioning of several satellite broadband solutions in France, February 2013 32
Figure 18: Fixed broadband subscriber speeds in Europe, January 2012 33
Figure 19: Distribution of ViaSat's new satellite subscribers, by technology 34
Figure 20: Gbps capacity of several satellites in the Ka-band 35
Figure 21: Satellite broadband market forecasts, 2013-2017 36
Figure 22: Distribution of the Earth observation market, 2012 37
Figure 23: Satellite-based Earth observation market, 2010-2012 38
Figure 24: Rollout of the Farmstar service 39
Figure 25: Overview of various image sensors and associated resolutions 40
Figure 26: Satellite imagery market, 2013-2017 41

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