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Coffee in Germany

  • April 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Showing the most dynamic growth in both current value terms and total volume terms in 2015, fresh ground coffee pods remains in high demand amongst German consumers. With an increasing number of manufacturers introducing these products, consumers are now able to choose from a broad variety of products. Fresh ground coffee pods continued to be an expensive commodity in terms of its average unit price, when compared to fresh coffee beans or fresh ground coffee. However, an increase in the...

Euromonitor International's Coffee in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Coffee in Germany
COFFEE IN GERMANY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
Table 2 Retail Sales of Coffee by Category: Value 2010-2015
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
Table 8 NBO Company Shares of Coffee: % Retail Value 2011-2015
Table 9 LBN Brand Shares of Coffee: % Retail Value 2012-2015
Table 10 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
Table 11 Forecast Retail Sales of Coffee by Category: Value 2015-2020
Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020
Tchibo GmbH in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Tchibo GmbH: Key Facts
Competitive Positioning
Summary 2 Tchibo GmbH: Competitive Position 2015
Executive Summary
Tea Benefits From Growing Health-consciousness Amongst German Consumers
Price War in Fresh Ground Coffee Pods Continues in 2015 Leading To A Lower Average Unit Price
Mondelez Manages To Maintain Its Leading Position Within Hot Drinks in Germany
No Ground-breaking Innovations in Hot Drinks As Major Trends Continue
Hot Drinks Set To Register Positive Growth Over the Forecast Period
Key Trends and Developments
Convenience and A Continued Price War Drives Sales of Hard Coffee Pods
Growing Concerns Around Ecology Sees Manufacturers Paying Increasing Attention To Environmental Issues
Convenient Tea Formats Grow Ever Stronger
Market Data
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 17 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 18 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 23 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Table 40 Imports and Exports of Coffee and Tea 2010-2014
Definitions
Sources
Summary 3 Research Sources












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