Introduction

Global Alcoholic drinks industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global alcoholic drinks market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global alcoholic drinks market
* Leading company profiles reveal details of key alcoholic drinks market players’ global operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the market with five year forecasts by both value and volume

Highlights

The global alcoholic drinks market had total revenues of $1,079.7bn in 2011, representing a compound annual growth rate (CAGR) of 2.3% between 2007 and 2011.
Market consumption volumes increased with a CAGR of 1.6% between 2007-2011, to reach a total of 210,716.7 million liters in 2011.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.6% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $1,285.6bn by the end of 2016.

Your key questions answered

* What was the size of the global alcoholic drinks market by value in 2011?
* What will be the size of the global alcoholic drinks market in 2016?
* What factors are affecting the strength of competition in the global alcoholic drinks market?
* How has the market performed over the last five years?
* Who are the top competitors in the global alcoholic drinks market?

Table Of Contents

Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions
GLOBAL ALCOHOLIC DRINKS
Market Overview
Market analysis
Market Data
Market value
Market volumeThe global alcoholic drinks market grew by 2% in 2011 to reach a volume of 210,716.7 million liters.
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market outlook
Market value forecast
Market volume forecastIn 2016, the global alcoholic drinks market is forecast to have a volume of 237,482.1 million liters, an increase of 12.7% since 2011.
Five forces analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
ALCOHOLIC DRINKS IN ASIA-PACIFIC
Market Overview
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market outlook
Market value forecast
Market volume forecastIn 2016, the Asia-Pacific alcoholic drinks market is forecast to have a volume of 98,062.6 million liters, an increase of 22.8% since 2011.
Five forces analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
ALCOHOLIC DRINKS IN EUROPE
Market Overview
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market outlook
Market value forecast
Market volume forecastIn 2016, the European alcoholic drinks market is forecast to have a volume of 67,473.9 million liters, an increase of 3.6% since 2011.
Five forces analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
ALCOHOLIC DRINKS IN FRANCE
Market Overview
Market analysis
Market Data
Market value
Market volumeThe French alcoholic drinks market shrank by 0.7% in 2011 to reach a volume of 5,357.3 million liters.
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market outlook
Market value forecast
Market volume forecastIn 2016, the French alcoholic drinks market is forecast to have a volume of 5,274.5 million liters, a decrease of 1.5% since 2011.
Five forces analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Macroeconomic indicators
Country Data
?ALCOHOLIC DRINKS IN GERMANYMARKET OVERVIEW

Market analysisAfter a period of contractions in value, the German alcoholic drinks market recovered in 2010, posting unexciting rates of growth. The market is expected to stabilize in the forecast period, with annual growth not exceeding 2.0%.
Market Data
Market value
Market volumeThe German alcoholic drinks market shrank by 0.3% in 2011 to reach a volume of 11,660.1 million liters.
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market outlook
Market value forecast
Market volume forecastIn 2016, the German alcoholic drinks market is forecast to have a volume of 11,465.1 million liters, a decrease of 1.7% since 2011.
Five forces analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Macroeconomic indicators
Country Data
ALCOHOLIC DRINKS IN AUSTRALIAMARKET OVERVIEW
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