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Consumer Electronics in Turkey

  • December 2015
  • -
  • Euromonitor International
  • -
  • 80 pages

Consumer electronics recorded stagnant volume growth in 2015, mainly due to the negative economic outlook. Sharp depreciation in Turkish Lira brought about stagnating consumer income and accordingly, respectable amounts of consumers opted to postpone their consumer electronics purchases at the end of the review period.

Euromonitor International’s Consumer Electronics in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Consumer Electronics in Turkey
CONSUMER ELECTRONICS IN TURKEY
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Consumer Electronics Sees Stagnant Volume Growth in 2015
Profitability in Consumer Electronics Retailing Declines As Costs Outpace Sales
Vestel Elektronik As and Lenovo Turkiye Expand Their Product Ranges and Gain Significant Share in 2015
Internet Retailing Demonstrates Further High Value Growth in 2015
Consumer Electronics Set To Record Positive Volume Growth Over the Forecast Period
Key Trends and Developments
the Effects of the Regulation Limiting Purchases of Consumer Electronics With Monthly Instalments Are Reduced As Players Already Find Ways To Circumvent
Increasing Demand for Online Shopping Forces Leading Electronics and Appliance Specialists To Focus on Internet Retailing
Sales in Various Categories Decline As Smartphones With Advanced Features Continuously Gain Popularity
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 2 Sales of Consumer Electronics by Category: Value 2010-2015
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Teknosa Ic Ve Dis Ticaret As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 2 Teknosa Ic ve Dis Ticaret AS: Key Facts
Summary 3 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Company Background
Chart 1 Teknosa Ic ve Dis Ticaret AS: Teknosa Exxtra in Istanbul
Internet Strategy
Private Label
Competitive Positioning
Summary 4 Teknosa Ic ve Dis Tic AS: Competitive Position 2014
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 5 Vestel Elektronik AS: Key Facts
Summary 6 Vestel Elektronik AS: Operational Indicators
Competitive Positioning
Summary 7 Vestel Elektronik AS: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2010-2015
Table 13 Sales of Computers and Peripherals by Category: Value 2010-2015
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2010-2015
Table 16 Sales of Computers by Category: Business Volume 2010-2015
Table 17 Sales of Computers by Category: Business Value MSP 2010-2015
Table 18 Sales of Computers by Category: Busines Volume Growth 2010-2015
Table 19 Sales of Computers by Category: Business Value MSP Growth 2010-2015
Table 20 Sales of Laptops by Form Factor 2015
Table 21 Sales of Tablets by Form Factor 2015
Table 22 Sales of Tablets by Operating System 2010-2015
Table 23 NBO Company Shares of Computers and Peripherals: % Volume 2011-2015
Table 24 LBN Brand Shares of Computers and Peripherals: % Volume 2012-2015
Table 25 Distribution of Computers and Peripherals by Channel: % Volume 2010-2015
Table 26 Forecast Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 27 Forecast Sales of Computers and Peripherals by Category: Value 2015-2020
Table 28 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 30 Forecast Sales of Computers by Category: Business Volume 2015-2020
Table 31 Forecast Sales of Computers by Category: Business Value MSP 2015-2020
Table 32 Forecast Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 33 Forecast Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 34 Forecast Sales of Laptops by Form Factor 2015-2020
Table 35 Forecast Sales of Tablets by Form Factor 2015-2020
Table 36 Forecast Sales of Tablets by Operating System 2015-2017
Table 37 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2015-2020
Table 38 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of In-Car Entertainment by Category: Volume 2010-2015
Table 40 Sales of In-Car Entertainment by Category: Value 2010-2015
Table 41 Sales of In-Car Entertainment by Category: % Volume Growth 2010-2015
Table 42 Sales of In-Car Entertainment by Category: % Value Growth 2010-2015
Table 43 NBO Company Shares of In-Car Entertainment: % Volume 2011-2015
Table 44 LBN Brand Shares of In-Car Entertainment: % Volume 2012-2015
Table 45 Distribution of In-Car Entertainment by Channel: % Volume 2010-2015
Table 46 Forecast Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 47 Forecast Sales of In-Car Entertainment by Category: Value 2015-2020
Table 48 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 49 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Table 50 Forecast Sales of In-Dash Media Players by Rural vs Urban: % Retail Volume 2015-2020
Table 51 Forecast Sales of In-Car Navigation by Rural vs Urban: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Sales of Home Audio and Cinema by Category: Volume 2010-2015
Table 53 Sales of Home Audio and Cinema by Category: Value 2010-2015
Table 54 Sales of Home Audio and Cinema by Category: % Volume Growth 2010-2015
Table 55 Sales of Home Audio and Cinema by Category: % Value Growth 2010-2015
Table 56 NBO Company Shares of Home Audio and Cinema: % Volume 2011-2015
Table 58 Distribution of Home Audio and Cinema by Channel: % Volume 2010-2015
Table 59 Forecast Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 60 Forecast Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 61 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 62 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 63 Forecast Sales of Home Audio and Cinema by Rural vs Urban: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of Home Video by Category: Volume 2010-2015
Table 65 Sales of Home Video by Category: Value 2010-2015
Table 66 Sales of Home Video by Category: % Volume Growth 2010-2015
Table 67 Sales of Home Video by Category: % Value Growth 2010-2015
Table 68 Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2010-2015
Table 69 Sales of LCD TVs by Network Connectivity: % Retail Volume 2010-2015
Table 70 Sales of LCD TVs by Screen Type: % Retail Volume 2010-2015
Table 71 Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2010-2015
Table 72 Sales of OLED TVs by Network Connectivity: % Retail Volume 2010-2015
Table 73 Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2010-2015
Table 74 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2010-2015
Table 75 NBO Company Shares of Home Video: % Volume 2011-2015
Table 76 LBN Brand Shares of Home Video: % Volume 2012-2015
Table 77 Distribution of Home Video by Channel: % Volume 2010-2015
Table 78 Forecast Sales of Home Video by Category: Volume 2015-2020
Table 79 Forecast Sales of Home Video by Category: Value 2015-2020
Table 80 Forecast Sales of Home Video by Category: % Volume Growth 2015-2020
Table 81 Forecast Sales of Home Video by Category: % Value Growth 2015-2020
Table 82 Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2015-2020
Table 83 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 84 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2015-2020
Table 85 Forecast Sales of Home Video by Rural vs Urban: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 86 Sales of Imaging Devices by Category: Volume 2010-2015
Table 87 Sales of Imaging Devices by Category: Value 2010-2015
Table 88 Sales of Imaging Devices by Category: % Volume Growth 2010-2015
Table 89 Sales of Imaging Devices by Category: % Value Growth 2010-2015
Table 90 Sales of Digital Cameras by Type: % Retail Volume 2010-2015
Table 91 NBO Company Shares of Imaging Devices: % Volume 2011-2015
Table 92 LBN Brand Shares of Imaging Devices: % Volume 2012-2015
Table 93 Distribution of Imaging Devices by Channel: % Volume 2010-2015
Table 94 Forecast Sales of Imaging Devices by Category: Volume 2015-2020
Table 95 Forecast Sales of Imaging Devices by Category: Value 2015-2020
Table 96 Forecast Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 97 Forecast Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 98 Forecast Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 99 Sales of Mobile Phones by Category: Volume 2010-2015
Table 100 Sales of Mobile Phones by Category: Value 2010-2015
Table 101 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 102 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 103 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 104 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 105 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 106 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 107 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 108 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 109 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 110 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 111 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 112 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 113 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 114 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Table 115 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 116 Sales of Portable Players by Category: Volume 2010-2015
Table 117 Sales of Portable Players by Category: Value 2010-2015
Table 118 Sales of Portable Players by Category: % Volume Growth 2010-2015
Table 119 Sales of Portable Players by Category: % Value Growth 2010-2015
Table 120 NBO Company Shares of Portable Players: % Volume 2011-2015
Table 121 LBN Brand Shares of Portable Players: % Volume 2012-2015
Table 122 Distribution of Portable Players by Channel: % Volume 2010-2015
Table 123 Forecast Sales of Portable Players by Category: Volume 2015-2020
Table 124 Forecast Sales of Portable Players by Category: Value 2015-2020
Table 125 Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 126 Forecast Sales of Portable Players by Category: % Value Growth 2015-2020
Trends
Competitive Landscape
Prospects
Category Data
Table 127 Forecast Sales of Wearable Electronics by Category: Volume 2015-2020
Table 128 Forecast Sales of Wearable Electronics by Category: Value 2015-2020
Table 129 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 130 Forecast Sales of Wearable Electronics by Category: % Value Growth 2015-2020












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