Table of Contents
In spite of the mild flu season in 2016 current value sales of cough, cold and allergy (hay fever) remedies increased significantly by 7%. Growth was driven by strengthening volume demand, while unit prices increased marginally. Due to accelerated lifestyles and strengthening self-treatment, Hungarians did not visit the doctor with minor health problems; instead, they rather tried OTC products first to aid them in their recovery. Manufacturers recognised that consumers had more money to spend on...
Euromonitor International’s Cough, Cold and Allergy (Hay Fever) Remedies in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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