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Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

  • November 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

The rising need for self-medication and interest in self-treatment contributed to the steep 9% current value growth of cough, cold and allergy (hay fever) remedies in 2015. The increasingly stressful lifestyles of Hungarians and the air pollution in large cities, especially in Budapest due to the intense traffic, resulted in instances of allergy rapidly rising among Hungarians. Unsurprisingly, sales of antihistamines and allergy remedies grew steeply, also in 2015, being the category with the...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Hungary
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARY
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
Table 3 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
Table 4 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
Table 5 Sales of Decongestants by Category: Value 2010-2015
Table 6 Sales of Decongestants by Category: % Value Growth 2010-2015
Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2015
Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2015
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Bayer Hungária Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 BAYER HUNGÁRIA KFT: Key Facts
Summary 2 BAYER HUNGÁRIA KFT: Operational Indicators
Competitive Positioning
Summary 3 Bayer Hungária Kft: Competitive Position 2015
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 4 Sanofi-Aventis Zrt: Key Facts
Summary 5 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
Summary 6 Sanofi-Aventis Zrt: Competitive Position 2015
Walmark Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 7 Walmark Kft: Key Facts
Summary 8 Walmark Kft: Operational Indicators
Competitive Positioning
Summary 9 Walmark Kft: Competitive Position 2015
Executive Summary
Growth Rate of OTC and Vds Almost Doubled in 2014, But Stabilised in 2015
More Intense Promotional Activity of Producers Boosts Sales of OTC Products in 2015
International Companies Employ Advertising To Increase Their Shares
Internet Retailing Gains Share, Especially Within Vds and Sports Nutrition
Steady Growth of Consumer Health Is Expected Over the Forecast Period
Key Trends and Developments
Consumer Health Is A Focus Area of Pharma Producers Due To the Lowered Margins on Rx Drugs
Innovation Is Characteristic of Vitamins and Dietary Supplements in Hungary
Malnutrition Assures Stable Growth for Digestive Remedies Over the Review Period
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 12 Life Expectancy at Birth 2010-2015
Market Data
Table 13 Sales of Consumer Health by Category: Value 2010-2015
Table 14 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 16 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 18 Distribution of Consumer Health by Format: % Value 2010-2015
Table 19 Distribution of Consumer Health by Format and Category: % Value 2015
Table 20 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 10 Research Sources












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