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Deodorants in Canada, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

In 2013, deodorants grew by 3% in current value terms reaching C$350 million. The growth in deodorants’ value sales was mainly driven by product development. Volume sales however, showed only modest increases, mostly in line with population growth. Deodorants is considered to be a staple of daily hygiene in Canada, and household penetration is nearly universal.

Euromonitor International’s Deodorants in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Deodorants in Canada, Euromonitor International
DEODORANTS IN CANADA
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2008-2013
Table 2 Sales of Deodorants by Category: % Value Growth 2008-2013
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Deodorants: % Value 2009-2013
Table 5 LBN Brand Shares of Deodorants: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2010-2013
Table 7 Forecast Sales of Deodorants by Category: Value 2013-2018
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018
Executive Summary
Although Recovering Economy Helps Sales, Saturation Is An Issue
Products With More Specific Ingredients Witness Growth
E-commerce An Option for Smaller Brands in the Conditions of Store Retail Battles
Ethnic Brands Gain Traction But Still Difficult To Find at A Typical Mainstream Outlet
Modest Growth Ahead in A Highly Developed Marketplace
Key Trends and Developments
Recovering Economy Helps Consumer Confidence But Saturation Is Hurdle To Growth
Retailers Work on Strategies To Improve Customer Experience
Imported Brands Better Positioned To Meet the Needs of Rising Ethnic Consumers
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources












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