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Digestive Remedies in Hungary

  • November 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

The performance of digestive remedies was somewhat lower than overall consumer health and recorded 8% current value growth, due to rising maturity. However, the intense marketing campaign of producers and the unhealthy diet of Hungarians contributed to stable growth of the category in line with the general trends in consumer health.

Euromonitor International's Digestive Remedies in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Digestive Remedies in Hungary
DIGESTIVE REMEDIES IN HUNGARY
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Digestive Remedies by Category: Value 2010-2015
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Digestive Remedies: % Value 2011-2015
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2012-2015
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2015-2020
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Bayer Hungária Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 BAYER HUNGÁRIA KFT: Key Facts
Summary 2 BAYER HUNGÁRIA KFT: Operational Indicators
Competitive Positioning
Summary 3 Bayer Hungária Kft: Competitive Position 2015
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 4 Sanofi-Aventis Zrt: Key Facts
Summary 5 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
Summary 6 Sanofi-Aventis Zrt: Competitive Position 2015
Executive Summary
Growth Rate of OTC and Vds Almost Doubled in 2014, But Stabilised in 2015
More Intense Promotional Activity of Producers Boosts Sales of OTC Products in 2015
International Companies Employ Advertising To Increase Their Shares
Internet Retailing Gains Share, Especially Within Vds and Sports Nutrition
Steady Growth of Consumer Health Is Expected Over the Forecast Period
Key Trends and Developments
Consumer Health Is A Focus Area of Pharma Producers Due To the Lowered Margins on Rx Drugs
Innovation Is Characteristic of Vitamins and Dietary Supplements in Hungary
Malnutrition Assures Stable Growth for Digestive Remedies Over the Review Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 8 Life Expectancy at Birth 2010-2015
Market Data
Table 9 Sales of Consumer Health by Category: Value 2010-2015
Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 14 Distribution of Consumer Health by Format: % Value 2010-2015
Table 15 Distribution of Consumer Health by Format and Category: % Value 2015
Table 16 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 7 Research Sources












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