Value sales of digestive remedies declined by 1% in Japan during 2012. The ongoing uchishoku (home dining) trend discouraged excessive drinking at nomikai, the traditional drinking sessions which are often organised both formally and informally in Japan. Companies organise nomikai to meet with clients and strengthen bonds among colleagues, while consumers also gather personally with their close friends to enjoy dining together. However, uchishoku has become a long-term trend and remains popular...
Euromonitor International's Digestive Remedies in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.