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Eye Care in Brazil

  • September 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Over the review period, eye care in Brazil registered a 9% current value CAGR to reach sales of B$299 million in 2016. This strong performance can be partially attributed to the increasing use of electronic devices in the country. According to Euromonitor International data, between 2013 and 2016, the penetration of laptops and tablets in Brazil increased from 42% to 47% and from 16% to 25%, respectively. This means that Brazilians are spending more time in front of digital screens, which in tur...

Euromonitor International’s Eye Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in Brazil
EYE CARE IN BRAZIL
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2011-2016
Table 2 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 3 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 4 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 5 NBO Company Shares of Eye Care: % Value 2012-2016
Table 6 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 7 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Sanofi-aventis Farmacêutica Ltda in Consumer Health (brazil)
Strategic Direction
Key Facts
Summary 1 Sanofi-Aventis Farmacêutica Ltda: Key Facts
Competitive Positioning
Summary 2 Sanofi-Aventis Farmacêutica Ltda: Competitive Position 2016
Executive Summary
Economic Slowdown Persists, Affecting Non-priority Categories More Intensely
Increasing Acceptance of Self-medication/self-care Due To Broadened Accessibility
Aggressive Pricing of Private Label Products Threatens the Competitiveness of Manufacturers
Sports Nutrition Manufacturers Expand Their Portfolios and Invest in Segmentation
Consumer Health Is Expected To Grow at A Slower Pace Over the Forecast Period
Key Trends and Developments
OTC Performs Relative Well During the Economic Slowdown As Growth Rates Slow
Health and Wellness Trend Dips As Prioritisation of Spending Negative Influences Sales of Vitamins and Dietary Supplements
Affordability Gains More Importance in the Strategies of Manufacturers
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 10 Life Expectancy at Birth 2011-2016
Market Data
Table 11 Sales of Consumer Health by Category: Value 2011-2016
Table 12 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 14 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 15 Distribution of Consumer Health by Format: % Value 2011-2016
Table 16 Distribution of Consumer Health by Format and Category: % Value 2016
Table 17 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 3 Research Sources












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