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Eye Care in Hungary

  • November 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

The long working hours in front of computers and the frequent use of portable devices contributes to the stable demand for eye care amongst Hungarians. Low vision and tired eyes is the most common problem related to eye health; however, only several of those affected are aware of the need for eye care products that would alleviate these symptoms. Current value growth of standard eye care reached 12% in 2015. Allergy eye care is instead widely used by those suffering from allergic symptoms and...

Euromonitor International's Eye Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in Hungary
EYE CARE IN HUNGARY
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2010-2015
Table 2 Sales of Eye Care by Category: % Value Growth 2010-2015
Table 3 Sales of Standard Eye Care by Format: % Value 2010-2015
Table 4 Sales of Standard Eye Care by Positioning: % Value 2010-2015
Table 5 NBO Company Shares of Eye Care: % Value 2011-2015
Table 6 LBN Brand Shares of Eye Care: % Value 2012-2015
Table 7 Forecast Sales of Eye Care by Category: Value 2015-2020
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2015-2020
Executive Summary
Growth Rate of OTC and Vds Almost Doubled in 2014, But Stabilised in 2015
More Intense Promotional Activity of Producers Boosts Sales of OTC Products in 2015
International Companies Employ Advertising To Increase Their Shares
Internet Retailing Gains Share, Especially Within Vds and Sports Nutrition
Steady Growth of Consumer Health Is Expected Over the Forecast Period
Key Trends and Developments
Consumer Health Is A Focus Area of Pharma Producers Due To the Lowered Margins on Rx Drugs
Innovation Is Characteristic of Vitamins and Dietary Supplements in Hungary
Malnutrition Assures Stable Growth for Digestive Remedies Over the Review Period
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 10 Life Expectancy at Birth 2010-2015
Market Data
Table 11 Sales of Consumer Health by Category: Value 2010-2015
Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources












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