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Eye Care in Hungary

  • October 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Eye care was one of the most innovative categories of consumer health in 2016. As an increasing number of Hungarians suffer from allergy symptoms, more people use computers and the population is ageing rapidly, the number of consumers who need allergy eye treatments or have dry eye symptoms is increasing. Manufacturers reacted to strengthening consumer demand with ongoing product development and significant investment in promotions. Thus, current value sales of eye care increased by 7%, primaril...

Euromonitor International’s Eye Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in Hungary
EYE CARE IN HUNGARY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2011-2016
Table 2 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 3 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 4 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 5 NBO Company Shares of Eye Care: % Value 2012-2016
Table 6 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 7 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Richter Gedeon Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Richter Gedeon Nyrt: Key Facts
Competitive Positioning
Summary 2 Richter Gedeon Nyrt: Competitive Position 2016
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 3 Sanofi-Aventis Zrt: Key Facts
Summary 4 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
Summary 5 Sanofi-Aventis Zrt: Competitive Position 2016
Executive Summary
Slower But Still Significant Growth for Consumer Health
Sports Nutrition Producers Expand in Vitamins and Dietary Supplements
Intensive Advertising Helps Growth
Dm-drogerie Markt Introduces New System of Selling OTC Drugs
Steady Growth Is Predicted for Consumer Health
Key Trends and Developments
Growth of Consumer Health Slows Down, But Remains Significant
Efsa Decisions Render Product Marketing More Difficult
Wide Cooperation Against False Vitamins and Dietary Supplements
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 10 Life Expectancy at Birth 2011-2016
Market Data
Table 11 Sales of Consumer Health by Category: Value 2011-2016
Table 12 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 14 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 16 Distribution of Consumer Health by Format: % Value 2011-2016
Table 17 Distribution of Consumer Health by Format and Category: % Value 2016
Table 18 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 6 OTC: Switches 2014-2016
Sources
Summary 7 Research Sources












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