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Eye Care in New Zealand

  • October 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

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The launch of mist sprays during the latter half of the review period helped drive eye care sales in 2016. Reckitt Benckiser New Zealand Ltd introduced Optrex ActiMist, while Care Pharmaceuticals Pty Ltd launched Eye Mist by Clear Eyes. These are perceived as a more convenient delivery format for eye problems, with both products being heavily marketed and advertised. In addition, Eye Mist by Clear Eyes is also preservative-free.

Euromonitor International’s Eye Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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