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Eye Care in New Zealand

  • October 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

The launch of mist sprays during the latter half of the review period helped drive eye care sales in 2016. Reckitt Benckiser New Zealand Ltd introduced Optrex ActiMist, while Care Pharmaceuticals Pty Ltd launched Eye Mist by Clear Eyes. These are perceived as a more convenient delivery format for eye problems, with both products being heavily marketed and advertised. In addition, Eye Mist by Clear Eyes is also preservative-free.

Euromonitor International’s Eye Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in New Zealand
EYE CARE IN NEW ZEALAND
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2011-2016
Table 2 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 3 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 4 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 5 NBO Company Shares of Eye Care: % Value 2012-2016
Table 6 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 7 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Reckitt Benckiser New Zealand Ltd in Consumer Health (new Zealand)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser New Zealand Ltd: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser New Zealand Ltd: Competitive Position 2016
Executive Summary
Healthy Value Growth Driven by A Buoyant Economy
Natural Approach To Health A Key Driver of Sales
Vitamins and Dietary Supplement Companies Perform Well
Supermarkets Slightly Gain Share
Value Growth Likely To Be Restrained by the Supermarket Channel
Key Trends and Developments
Natural Health and Supplementary Products Bill Update
Mergers and Acquisitions Strengthen Key Categories
Convenient Delivery Formats Grow in Popularity
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 10 Life Expectancy at Birth 2011-2016
Market Data
Table 11 Sales of Consumer Health by Category: Value 2011-2016
Table 12 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 14 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 16 Distribution of Consumer Health by Format: % Value 2011-2016
Table 17 Distribution of Consumer Health by Format and Category: % Value 2016
Table 18 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 3 OTC: Switches 2014-2016
Definitions
Sources
Summary 4 Research Sources












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