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Eye Care in New Zealand

  • November 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

Mist spray format within eye care continued to become popular as new products were developed and strong advertising and marketing campaigns continued in 2015. In September 2014, the first mist eye spray was introduced in New Zealand by Reckitt Benckiser New Zealand Ltd with the Optrex ActiMist 2in1 eye mist for standard eye care of itchy and watery eyes. The product is sprayed on to the eyelid of closed eyes, which is much easier to administer than eye ointment or drops. With the success of...

Euromonitor International's Eye Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in New Zealand
EYE CARE IN NEW ZEALAND
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2010-2015
Table 2 Sales of Eye Care by Category: % Value Growth 2010-2015
Table 3 Sales of Standard Eye Care by Format: % Value 2010-2015
Table 4 Sales of Standard Eye Care by Positioning: % Value 2010-2015
Table 5 NBO Company Shares of Eye Care: % Value 2011-2015
Table 6 LBN Brand Shares of Eye Care: % Value 2012-2015
Table 7 Forecast Sales of Eye Care by Category: Value 2015-2020
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2015-2020
Reckitt Benckiser New Zealand Ltd in Consumer Health (new Zealand)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser New Zealand Ltd: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser New Zealand Ltd: Competitive Position 2015
Executive Summary
Value Growth Remains Stable
Ageing Population Key Consumer Group in Several Categories
Domestic Player Continues To Lead
Chemists/pharmacies Competes With Supermarkets for Share
Promotional Pricing at Supermarkets Expected To Dampen Value Growth
Key Trends and Developments
Ageing Population Becomes Key Target Consumer Group
Supermarket Sales Continue To Grow
Celebrity Marketing Increases in Consumer Health
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 10 Life Expectancy at Birth 2010-2015
Market Data
Table 11 Sales of Consumer Health by Category: Value 2010-2015
Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 3 OTC: Switches 2013-2015
Definitions
Sources
Summary 4 Research Sources












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