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Tea in the United Kingdom

  • February 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Summary

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Black standard tea continues to diminish in value sales terms due to an ongoing lack of willingness to contemporise. As millennial consumers continue to explore the more novel variants of green tea and fruit/herbal tea, black standard tea, the cultural mainstay of the UK, keeps losing share. Bucking this trend, however, will be the increased role that speciality tea brands will play, as brands such as Teapigs command a far higher price than that which many consumers in the UK are willing to pay.

Euromonitor International’s Tea in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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