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Tea in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Instant tea and fruit/herbal tea were the fastest developing tea categories in retail volume growth terms in 2016, with both recording increases of 8%. While instant tea benefited greatly from the emergence of instant matcha latte and milk tea products, the performance of fruit/herbal tea was bolstered as companies continued to diversify their portfolios via the addition of new product types and flavour variants. Instant tea and fruit/herbal tea products are favoured by many Vietnamese consumers...

Euromonitor International’s Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Vietnam
TEA IN VIETNAM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2011-2016
Table 2 Retail Sales of Tea by Category: Value 2011-2016
Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 5 Retail Sales of Tea by Standard Vs Pods: % Volume 2011-2016
Table 6 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 7 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 8 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 9 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 12 Forecast Retail Sales of Tea by Standard Vs Pods: % Volume 2016-2021
Ecological Product Jsc in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Ecological Product JSC: Key Facts
Competitive Positioning
Summary 2 Ecological Product JSC: Competitive Position 2016
Vinatea - Vietnam National Tea Corp in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 The Vietnam National Tea - Joint Stock Corporation: Key Facts
Competitive Positioning
Summary 4 The Vietnam National Tea - Joint Stock Corporation: Competitive Position 2016
Executive Summary
Major Manufacturers Seek To Offset Increasing Maturity Via New Product Development
Food Safety Issues Undermine Consumer Trust in Domestic Coffee Products
Competitive Landscape in Hot Drinks Remains Relatively Stable
Manufacturers Use Their Cafes Chains To Market Packaged and Branded Products
Development of Hot Drinks Is Expected To Slow Over the Forecast Period
Key Trends and Developments
Safety Concerns Over Product Ingredients Restrict Growth in Coffee Consumption
On-trade Outlets Increasingly Used To Sell Hot Drinks Products for Home Consumption
Major Manufacturers Turn To New Product Development Amidst Increasing Maturity
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 15 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 16 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 5 Research Sources












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