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Tea in Vietnam

  • February 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Tea continued to witness stronger off-trade value growth than that of volume in 2015. Consumers’ rising sophistication and disposable incomes has stimulated their demand for the finer things in life. This also translates to their demand for higher-quality tea in the form of branded and even premium tea. Consumers are also willing to try out different tea types so as to find one most suitable to their tastes.

Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Vietnam
TEA IN VIETNAM
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2010-2015
Table 2 Retail Sales of Tea by Category: Value 2010-2015
Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020
Ecological Product Jsc in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Ecological Product JSC: Key Facts
Competitive Positioning
Summary 2 Ecological Product JSC: Competitive Position 2015
Vinatea - Vietnam National Tea Corp in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 Vinatea - Vietnam National Tea Corp: Key Facts
Competitive Positioning
Summary 4 Vinatea - Vietnam National Tea Corp: Competitive Position 2015
Executive Summary
Hot Drinks Grows Positively During 2015
Convenience Determines Consumers' Choices of Hot Drinks
Domestic Players Lead Hot Drinks
Health Benefits Surround 2015 New Product Developments
Hot Drinks To Continue Positive Performance To 2020
Key Trends and Developments
Convenience of Hot Drinks Increasingly Crucial for Consumers
Consumer Health Consciousness Steers Hot Drinks
Domestic Manufacturers Retain Lead in Hot Drinks
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Table 37 Production of Hot Drinks by Category 2010-2015
Sources
Summary 5 Research Sources












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