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Fruit/Vegetable Juice in Hong Kong, China

  • July 2013
  • -
  • Euromonitor International
  • -
  • 49 pages

Summary

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Fruit/vegetable juice continued to attract stronger consumer interest in Hong Kong during 2012 as it benefited from its status as a category of healthy soft drinks. This in turn led fruit/vegetable juice to register positive off-trade volume growth during 2012, with the health consciousness of many Hong Kong consumers leading them to trade up to premium variants of fruit/vegetable juice in search of the perceived superior health benefits of these products.

Euromonitor International's Fruit/Vegetable Juice in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage:
100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Fruit/Vegetable Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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