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Fruit/Vegetable Juice in Portugal

  • June 2013
  • -
  • Euromonitor International
  • -
  • 45 pages

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Fruit/vegetable juice suffered growing competition from alternatives in Portugal towards the end of the review period. RTD tea particularly posed strong competition, with still RTD tea having a naturally healthy positioning and often containing fruit juice. The widening range of green or herbal still RTD tea further increased this product's healthy image and attracted consumers towards the end of the review period. RTD tea not only offers a healthy image but also offers a lower unit price in...

Euromonitor International's Fruit/Vegetable Juice in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruit/Vegetable Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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