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Hair Care in Argentina

  • April 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Leading hair care companies renewed their products and mass media advertising to mitigate the negative effects of the economic crisis in 2015. L'Oréal Argentina SA achieved the best results due to an aggressive marketing campaign and attractive prices.

Euromonitor International's Hair Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Argentina
HAIR CARE IN ARGENTINA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Alicorp Argentina SCA in Beauty and Personal Care (argentina)
Strategic Direction
Key Facts
Summary 1 Alicorp Argentina SCA: Key Facts
Competitive Positioning
Summary 2 Alicorp Argentina SCA: Competitive Position 2015
Unilever De Argentina SA in Beauty and Personal Care (argentina)
Strategic Direction
Key Facts
Summary 3 Unilever de Argentina SA: Key Facts
Summary 4 Unilever de Argentina SA: Operational Indicators
Competitive Positioning
Summary 5 Unilever de Argentina SA: Competitive Position 2015
Executive Summary
Volume Sales of Beauty and Personal Care Register Worst Performance Since 2003
Poor Economic Policies Favour Fragrances
Direct Selling Continues To Gain Share
New Eco-friendly Packaging for Deodorants
A Promising Future for Beauty and Personal Care
Key Trends and Developments
Direct Selling Skips the Economic Crisis
Fragrances, An Oasis in the Middle of the Desert
Restriction on Imports - the End of An Era
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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