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Hair Care in Brazil

  • June 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Leading categories such as colourants, relaxants, styling agents and value-added treatment creams (included in conditioners) were affected by the amendment of IPI taxes on certain cosmetic products from May 2015. These categories suffered increases in prices, and consequently saw volume declines in 2015.

Euromonitor International’s Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Brazil
HAIR CARE IN BRAZIL
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Avon Cosmeticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosmeticos Ltda: Key Facts
Summary 2 Avon Cosmeticos Ltda: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmeticos Ltda: Competitive Position 2015
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 4 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 5 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 6 Botica Comercial Farmacêutica Ltda: Competitive Position 2015
Natura Cosmeticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 7 Natura Cosmeticos SA: Key Facts
Summary 8 Natura Cosmeticos SA: Operational Indicators
Competitive Positioning
Summary 9 Natura Cosmeticos SA: Competitive Position 2015
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 10 Unilever Brasil Ltda: Key Facts
Summary 11 Unilever Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 12 Unilever Brasil Ltda: Competitive Position 2015
Executive Summary
A Complete Change of Fortunes in Beauty and Personal Care in 2015
the Move Towards Multi-channel Retailing
the Strengthening of Multinationals
Natura Cosmeticos Is Dynamic in Terms of New Product Launches
Rebound in Growth in the Forecast Period
Key Trends and Developments
After Several Years of Double-digit Value Growth, Beauty and Personal Care Declines in 2015
Coty Is Set To Increase Its Share in Beauty and Personal Care in Brazil
Leading Companies Invest in Multi-channel Retailing in Brazil
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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