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Hair Care in Poland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Polish consumers showed less interest in 2-in-1 products in 2015, switching to offers with extra benefits. In colourants, oil and ammonia-free variants gained wider attention. In shampoos, products for specific types of hair, light variants without silicone or parabens, hair-thickening and volume-increasing features became increasingly popular.

Euromonitor International's Hair Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Poland
HAIR CARE IN POLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
L'Oreal Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 1 L'Oreal Polska Sp zoo: Key Facts
Competitive Positioning
Summary 2 L'Oreal Polska Sp zoo: Competitive Position 2015
Procter and Gamble Ds Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble DS Polska Sp zoo: Key Facts
Summary 4 Procter and Gamble DS Polska Sp zoo: Operational Indicators
Competitive Positioning
Summary 5 Procter and Gamble DS Polska Sp zoo: Competitive Position 2015
Executive Summary
Enhanced Performance of Beauty and Personal Care in 2015
Consumers Look for Products Based on Natural Ingredients
Dynamic Domestic Manufacturers Challenge Multinationals
Major New Product Developments Feature Extensions of Well-known Brands
Positive Outlook for the Forecast Period
Key Trends and Developments
Poles Search for Natural Beauty and Personal Care Products
Rising Role of the Internet As A Sales Channel and Communication Platform
Male Consumers Increasingly Care About Hygiene and Personal Appearance
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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