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Hair Care in Portugal

  • April 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Despite the variety of brands offered in the hair care category Portuguese consumers continued to show some caution in consumption, a trend that started in the worst years of the economic crisis. The competitive environment in which many brands compete for consumer attention, particularly in shampoos, continued to put pressure on prices.

Euromonitor International's Hair Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Portugal
HAIR CARE IN PORTUGAL
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
L'Oreal Portugal Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 1 L'Oreal Portugal Lda: Key Facts
Summary 2 L'Oreal Portugal Lda: Operational Indicators
Competitive Positioning
Summary 3 L'Oreal Portugal Lda: Competitive Position 2015
Unilever Jerónimo Martins Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 4 Unilever Jerónimo Martins Lda: Key Facts
Summary 5 Unilever Jerónimo Martins Lda: Operational Indicators
Competitive Positioning
Summary 6 Unilever Jerónimo Martins Lda: Competitive Position 2015
Executive Summary
More Confident Consumers Support the Recovery of Beauty and Personal Care
Do-it-yourself Concept Reaches Beauty Treatments
Multinationals Continue To Lead in An Increasingly Fragmented Environment
Facial Care Is A Leading Beauty Concern and the Focus of New Product Developments
Continuous Growth and Product Sophistication for Beauty and Personal Care
Key Trends and Developments
Distribution Channels Impacted by New Shopping Patterns
Do-it-yourself Concept Reaches Beauty and Personal Care
Outlook
Diversification of Multifunctional Products
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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