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RTD Coffee in Mexico

  • February 2017
  • -
  • Euromonitor International
  • -
  • 30 pages

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In 2016, sales of RTD coffee were driven by the entrance of new competitors such as Café con Leche Lala (Grupo Lala SAB de CV) and Nescafé Latte (Nestlé México SA de CV). The new brands target a wider base of consumers by offering more affordable options compared to those offered by the leading players. The increase in availability of brands, prices and formats has encouraged new consumers to try RTD coffee, driving volume sales. In 2016, off-trade sales of RTD coffee reached 10 million litres,...

Euromonitor International’s RTD Coffee in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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