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RTD Coffee in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Summary

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In 2016, RTD coffee grew by 4% and 5% in retail volume and current retail value terms respectively, which was a slightly weaker performance than in 2015. With the curiosity generated by attractive advertisements in the media, consumers are not only sticking with the first product they try, but rather are looking for alternatives if its quality does not meet with their expectations. In general, due to their busier lifestyles, young urban people from mid- to high-income groups are the key consumer...

Euromonitor International’s RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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