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RTD Tea in Austria

  • February 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Not even a hot summer and increasing success of healthier brands were able to stop the downward trend in RTD tea consumption, while the volume drop in 2015 was still mild compared to the declining volume CAGR of the review period. However, as a result of price increases, the increasing impact of small packaging formats with higher price per litre and a slow shift towards emerging premium brands, the category experienced significant value growth.

Euromonitor International's RTD Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Austria
RTD TEA IN AUSTRIA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Executive Summary
Soft Drinks Experiences Solid Growth
Hot Summer Weather Drives Sales
Coca-Cola Austria GmbH Still Leads
Genuine Innovation Is Rare
Limited Growth Ahead
Key Trends and Developments
Hot Summer Drives Soft Drinks Consumption
Soft Drinks Innovators Discover the Power of Crowdfunding
Raising Health Awareness Through Education, Not Regulation
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 35 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Austria
Definitions
Sources
Summary 1 Research Sources












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Related Market Segments :

Ready-To-Drink
Soft Drink
Tea

ref:plp2016

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