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RTD Tea in Brazil

  • February 2017
  • -
  • Euromonitor International
  • -
  • 31 pages

Summary

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In 2016, RTD tea was negatively affected by the unstable economic situation, responsible for compromising consumers’ disposable incomes. Previously, RTD tea had experienced increased penetration in Brazilian households through the substitution of carbonates, with the latter perceived to be unhealthy by many. With limited resources to maintain the consumption of a product that is more expensive than carbonates without relinquishing purchase frequency, many consumers were forced to look for cheape...

Euromonitor International’s RTD Tea in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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