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RTD Tea in Germany

  • February 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

The cross-category competition with bottled water intensified in 2015, as some products with tea content are stocked on the flavoured water shelves, and are counted as such by Euromonitor International. The most prominent of these products is the brand Gerolsteiner Moment, which enjoys strong popularity. Besides such hybrid products, several manufacturers of bottled water launched RTD tea over the review period, and drew attention away from established brands. The most prominent of these brand...

Euromonitor International's RTD Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Germany
RTD TEA IN GERMANY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Executive Summary
Discounters Convince Soft Drinks Giants To Lower Their Prices
Coca-Cola Moves Towards Single-use Pet Bottles
Cross-category Competition Forces Manufacturers To Innovate
Reduced Sugar Remains the Hot Topic in New Product Launches
the Performance of Soft Drinks Is Set To Suffer More From the Ageing Population
Key Trends and Developments
Consumers' Price-sensitivity Forces Manufacturers To Adapt
the Launch of Hybrids Makes the Categories More Blurred
Soft Drinks Formats Used for On-the-go Consumption See Rapid Growth
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 29 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 32 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 39 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Germany
Definitions
Sources
Summary 1 Research Sources












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