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RTD Tea in Singapore

  • March 2017
  • -
  • Euromonitor International
  • -
  • 31 pages

Summary

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RTD tea continued to be a popular soft drinks option in Singapore in 2016 due to its taste and strong health positioning. Manufacturers continued to leverage the growing health and wellness trend by introducing more unique RTD tea variants to generate excitement among consumers. In 2016, new launches included Heaven & Earth’s Pear Tea, Marigold Uji Cha Momo Green Tea, Ichitan Organic Green Tea and Tao Ti Supreme Meta Tea No Sugar.

Euromonitor International’s RTD Tea in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Carbonated RTD Tea, Still RTD Tea.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2017

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